Performance and Search Specialist (PPC · SEO · AEO)
About us
Softprom is a value-added IT distributor founded in 1999: 27 years in the market, 33 countries, 120+ vendors across five practices: Cybersecurity, Cloud & AI, IT Infrastructure, Security Systems, CAD & Graphics.
Our website softprom.com lives in five languages and serves 15 countries. Hundreds of campaigns a year run through it: vendor pages, event landing pages, webinars, promos. Today every marketer does their own ads, landing pages and SEO in between other work. We want to hand this to one specialist who will turn it into a system.
Why this role exists
Two jobs:
- Turn the website and landing pages into a lead generation tool: fast launch, clean analytics, growth of organic traffic and visibility in AI search.
- Manage paid traffic for the whole team: Google, Meta, LinkedIn, OpenAI Ads — with a transparent cost per lead for every vendor and country.
Who we are looking for
Performance in B2B is not about "pouring traffic" — it's about bringing it to a deal. So we are looking for someone:
- Who can count: cost per lead, conversion, attribution, ROMI — and makes decisions on those numbers.
- Systematic — you build a process for launching landing pages and campaigns instead of making each one from scratch.
- Who understands the B2B audience: IT directors and integrator partners, not mass consumers.
- Who follows the changes in search: SEO, AEO, how companies get into AI assistants' answers.
- Who sets up analytics so the result is visible in the CRM, not only in the ad account.
What you will do
- Landing pages and vendor pages on the website: template-based assembly, UX, speed, forms, HubSpot integration — prioritized by the single campaign calendar.
- Paid advertising: Google Ads, Meta Ads, LinkedIn Ads, OpenAI Ads for campaigns, events and vendors; budgets, audiences, creatives together with the designer.
- SEO and AEO: the website's technical health, structure, content recommendations, Softprom's visibility in search and in AI answers.
- Analytics: GA4, Google Tag Manager, HubSpot — correct tracking from click to lead and on to the deal.
- A monthly channel report: traffic, leads, cost per lead, conversion, what works and what to switch off.
- Working with AI tools for content, analytics and routine.
What matters to us
- 2+ years in performance marketing, preferably B2B or IT.
- Google Ads, Meta Ads, LinkedIn Ads — hands-on practice with budgets and reporting.
- GA4, Google Tag Manager, experience with CMS and landing page builders.
- Understanding of SEO and modern AEO; able to write technical tasks for developers.
- Experience with HubSpot or another CRM is a plus.
- Confident daily use of AI tools: copy, analytics, routine automation. Having set up at least one agent or automated scenario is a plus.
SLA — process standards
- A landing page within 5 business days of the brief, prioritized by the campaign calendar.
- Campaigns launched on the agreed dates.
- A monthly channel report.
KPI — results
- Cost per lead by channel and country; landing page conversion.
- Leads from paid channels and organic (MQL → SQL) in the CRM.
- Growth of organic traffic and visibility in search and AI answers.
What we offer
- Fully remote work.
- One website, 15 countries, 120+ vendors: a scale where the effect of every decision is visible.
- Freedom in tools: we are open to any approach — what matters is return on investment.