User Acquisition Manager (Meta Ads)

About us
4Couple is a product IT company building a mobile app for couples. It helps partners stay connected, understand each other better and build stronger relationships. 

We’re hiring an experienced UA Manager who has hands-on experience growing mobile subscription apps from launch to consistent profitability and scaling ad spend along the way.
 

Your responsibilities:

• Paid acquisition: set up, launch, optimize, and scale campaigns across Meta Ads, TikTok Ads
• End-to-end UA: generate hypotheses, run tests, evaluate audiences, and scale what performs
• Creative analysis and iteration: review creative performance, identify what drives results, and coordinate updates with the design and video team based on the data
• Angle research: explore and test new messaging angles and hooks to find winning approaches
• Metrics and economics: track core KPIs (CTR, CPI, CAC, ROAS, LTV, Trial-to-Paid, Renewal Rate, Payback Period) and base decisions on data
• Funnel collaboration: work closely with the PMM to improve funnels and align messaging from ad to subscription
• Competitor and market research: monitor competitors’ creatives, funnels, and positioning to uncover new growth opportunities
   

What you bring:

• At least 2 years in UA/Performance Marketing for mobile subscription apps
• A proven case of taking an app or product line from zero to profitability
• Strong knowledge of mobile attribution (AppsFlyer/Adapty), SKAdNetwork/ATT, iOS specifics, and product analytics tools (Amplitude/Tableau)
• Experience running Meta Ads with substantial budgets
• Analytical thinking, initiative, and full ownership of ROAS/ROI results
  
  Big pluses:
• Experience in Lifestyle, Mental Health, or Relationship apps
• A background in shaping creative strategy
  
  What you get:
• Remote work, comprehensive salary
• Resources to scale hypotheses that work
• Little bureaucracy and quick decisions with no lengthy approval chains
• The opportunity to join the buying team as one of its first key members and have a real impact on the product