Creative Marketing Manager (Performance / Meta Ads)

About us
4Couple is a product IT company building a mobile app for couples. It helps partners stay connected, understand each other better and build stronger relationships. 
We grow through paid acquisition on Meta, and creatives drive most of that growth. We’re looking for a Creative Marketing Manager to own our creative pipeline from idea to tested result.
 

What you’ll do

• Own creative strategy for paid channels (Meta, TikTok) across existing and new product directions
• Research competitors and the market to find new angles and hooks, then turn them into testable creative hypotheses
• Brief, produce and launchcreative batches a day, both statics and video
• Build and automate creative production and refresh workflows to reduce dependence on designers
• Document tests (hypothesis, setup, results, learnings) and keep a creative knowledge base
• Work with the performance team on analyzing creative metrics (CTR, CPA, CR, hook rate) and scale winners
• Manage and brief freelance designers and video editors
  
  Requirements
• 1.5+ year in creative marketing for performance (paid social / UA)
• Hands-on experience with Meta Ads Manager, with an understanding of how creatives affect auction and performance metrics
• Experience using LLMs (Claude, ChatGPT) for scripts, briefs and workflow automation
• Ability to write clear briefs and give structured feedback to designers
• A test-and-learn mindset: you form hypotheses, read the data and draw conclusions
• Working knowledge of Figma, Canva 

• English B2
  
  
  High ownership: you drive your own process end to end, from idea to launch to results, without waiting for someone to set tasks or push deadlines

  Ability to build processes around you: you set up workflows with performance managers, designers, align priorities, and make the collaboration run smoothly

  Proactivity: when something doesn’t work, you see the problem, suggest a solution and implement it yourself