CRM Retention Manager

📍 Location: Prague, Czech Republic — Office   
🕒 Schedule: Monday–Friday, 15:00–00:00 (Prague time)  
☕ Breaks: 1-hour lunch + three 15-minute breaks  
📄 Contract: B2B  
💰 Salary: Up to $2,000 net/month; up to $3,000 net/month for strong candidates with 2+ years of experience.
 

🎯 Responsibilities
- Write persuasive Email/SMS copy for cold audiences and existing players.
- Develop Welcome, Retention, Reactivation / Win-back, and VIP communication flows.
- Segment audiences and develop relevant offers and promotional campaigns.
- Launch, manage, and optimize Email/SMS campaigns.
- Conduct A/B tests and analyze conversion, retention, reactivation, and revenue metrics.
- Collaborate with Marketing and Traffic teams on bonuses and promotional mechanics.
- Research the US market and competitors, proactively suggesting ideas to improve results.
 

🎯Requirements
- At least 1 year of experience in CRM, Retention, Lifecycle, or Email/SMS Marketing.
- Practical experience working with both cold and existing customer databases.
- Strong copywriting skills and the ability to write persuasive, natural English for a US audience.
- Experience with automated flows, audience segmentation, A/B testing, and campaign analytics.
- Familiarity with Braze, Klaviyo, Iterable, Optimove, Customer.io, or similar platforms.
- English: B2+ with strong written proficiency.
- Russian: conversational proficiency or higher.
- Strong analytical skills, independence, and a proactive approach.
- Knowledge of CAN-SPAM and TCPA regulations, or willingness to learn.