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Marketing Manager in IT company

Quontex
$$

We are a growing international IT services & software company with a strong operational presence in the United Kingdom, Europe, and Ukraine. We are seeking a proactive, and strategy-driven Marketing Manager to own and elevate our digital presence across global markets. In this role, you will lead the creation and execution of our online strategy, continuously manage our website, high-impact content marketing initiatives, drive local/global SEO and Generative Engine Optimization (GEO).

 

Key Responsibilities

 

1. Marketing Strategy & Online Presence

  • Develop, execute, and continuously refine a comprehensive digital marketing strategy tailored to B2B clients in the UK, Europe, and North America.
  • Position the company as a premier IT technology partner by aligning messaging with key industry verticals and services.
  • Monitor market trends, competitor tactics, and customer insights to continuously discover new growth channels and brand positioning opportunities.

 

2. Website Management & Optimization

  • Lead website performance enhancement, continuous UX/UI updates, and conversion rate optimization (CRO).
  • Coordinate with internal software developers and designers to launch new landing pages, update service offerings, and maintain high page-load speeds and usability.
  • Ensure website messaging accurately reflects technical capability, client case studies, and business value propositions.

 

3. Content Strategy & Social Media Leadership (LinkedIn)

  • Create and maintain an integrated editorial content plan across all digital touchpoints.
  • Own and scale our primary B2B social channel, LinkedIn, by designing strategic campaigns, writing engaging posts, and leading thought leadership initiatives for company executives.
  • Oversee end-to-end production of long-form articles, whitepapers, case studies, and technical insights in coordination with subject matter experts (engineers, architects, project managers).

 

4. SEO & Generative Engine Optimization (GEO)

  • Plan and execute complete Search Engine Optimization (SEO) campaigns (technical, on-page, and off-page/link building).
  • Implement Generative Engine Optimization (GEO) strategies to ensure brand visibility within AI search tools (ChatGPT, Perplexity, Gemini, Claude, SearchGPT).

  • Perform ongoing keyword research, competitor gap analysis, and content optimization to drive organic lead generation.

     

5. Client Engagement, Travel & Event Marketing

  • Represent the company at industry conferences, tech expos, and networking events across Europe and the UK.
  • Organize on-site and virtual client events, roundtable discussions, and meetups.
  • Travel periodically to meet directly with current and potential clients to gather marketing feedback, testimonials, and support account-based marketing (ABM) efforts.

 

 

Required Experience & Qualifications

 

Must-Have Requirements

  • 1+ years of experience as a Marketing Manager or Lead Content/Digital Strategist, preferred within the IT services, software development, or tech consulting industry.
  • Fluent / C1-C2 Level English (both written and spoken) with business copyediting skills for Western markets.
  • Fast learner & adaptable mindset: Strong desire and ability to learn quickly, continuously adapt to new marketing tools, tech domains, and industry shifts.
  • Proven track record of running lead-generating content marketing and LinkedIn campaigns for B2B tech clients.

  • Demonstrated ability and willingness to travel within Europe and the UK for events, client meetings, and strategic workshops.

     

Nice-to-Have Skills

  • Experience targeting both Western European (DACH, UK, Nordics) and Ukrainian talent/tech networks.
  • Basic knowledge of CRM platforms (HubSpot, ClickUp) and email marketing tools.

 

Key Metrics & Performance Indicators (KPIs)

  • Growth in organic traffic and AI-driven search referrals (GEO visibility).
  • LinkedIn engagement rate, follower growth, and inbound lead generation from social campaigns.
  • Website conversion rates (inquiries, contact form submissions, case study downloads).
  • Successful ROI from attended regional conferences and offline client networking trips.

 

What We Offer

  • Competitive compensation package with performance-based bonuses.
  • Flexible hybrid work arrangements with offices Kyiv or Lviv.
  • Fully covered travel expenses for industry conferences, exhibitions, and client visits.
  • Opportunity to work directly with senior leadership and shape the global brand identity of a growing IT company.

Required skills

Digital Marketing, Content Marketing, Marketing, Social Media Marketing, Team Management

Required languages

English B2 - Upper Intermediate
Ukrainian Native
Published 11 October
13 views · 1 application
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