LinkedIn Ads Specialist (Fintech, Payment Solutions)

We are looking for a results-driven LinkedIn Ads Specialist with experience in fintech, online banking, or payment solutions to manage and optimize paid advertising campaigns, generate qualified leads, and help grow our customer base.

Responsibilities:

• Plan, set up, launch, and manage paid advertising campaigns on LinkedIn to attract potential customers to our payment system.
• Develop and execute B2B lead generation strategies to reach businesses that could benefit from our payment solutions.
• Research and define target audiences based on industries, company size, job titles, geography, and relevant business needs.
• Create and optimize ad copy, creatives, and campaign formats to attract potential customers and drive conversions.
• Manage advertising budgets and optimize campaigns to improve lead quality and reduce customer acquisition costs.
• Set up and monitor conversion tracking, lead generation forms, and campaign performance.
• Analyze key metrics, including CTR, CPC, CPL, conversion rates, and lead quality.
• Conduct A/B testing and continuously optimize campaigns based on performance data.
• Collaborate with the sales and marketing teams to align advertising campaigns with business goals and customer acquisition targets.
• Prepare regular performance reports and provide actionable recommendations for campaign improvement.

• Stay up to date with LinkedIn advertising tools, trends, and best practices in fintech and payment solutions.

   

Requirements:

• Proven hands-on experience setting up and managing paid LinkedIn advertising campaigns.
• Strong knowledge of LinkedIn Campaign Manager, B2B audience targeting, bidding strategies, and campaign optimization.
• Demonstrated experience in B2B lead generation and customer acquisition.
• Understanding of performance marketing metrics and the ability to optimize campaigns based on data.
• Experience with conversion tracking, analytics, and lead generation tools.
• Experience in fintech, online banking, payment systems, or payment solutions is a strong advantage.
• Ability to identify relevant business audiences and develop effective advertising strategies to attract potential customers.

• Analytical, proactive, independent, and results-oriented mindset.

   

Languages:

• Ukrainian – fluent

• English – Upper-Intermediate or higher

   

What we offer:

• Opportunity to work in a growing payment system.
• Direct impact on customer acquisition and business growth.
• Dynamic environment with international projects.
• Competitive compensation package.