CRM and Email Lifecycle Marketing Manager

We are seeking an experienced, data-driven CRM & Email Lifecycle Marketing Manager to lead email strategy and execution across our three consumer brands.

The primary responsibility of this role is to use email to acquire qualified subscribers and customers, convert prospects into paying customers, and reactivate inactive or former customers. This person will own the campaigns, automated journeys, audience segmentation, testing, deliverability, and performance analysis needed to achieve these goals.

The ideal candidate combines hands-on email execution with strong analytical and strategic thinking. You should be comfortable managing multiple brands and audiences, building automated journeys, coordinating campaign calendars, analyzing customer behavior, and researching tools and strategies that can improve results.

Key Responsibilities

• Develop and manage the email marketing and lifecycle strategy for all three brands.
• Create coordinated email campaign calendars aligned with promotions, seasonal opportunities, and business goals.
• Plan, build, test, schedule, and deploy acquisition, promotional, abandoned-checkout, onboarding, payment-recovery, re-engagement, and win-back campaigns.
• Develop strategies to grow qualified email lists and improve subscriber-to-customer conversion.
• Build and optimize automated email journeys based on customer behavior, engagement, purchase history, subscription status, and lifecycle stage.
• Create customer segments and personalize messaging, offers, content, timing, and frequency.
• Develop targeted programs to reactivate inactive subscribers, lapsed customers, former members, and abandoned prospects.
• Test subject lines, content, creative, offers, calls to action, audiences, send times, frequency, and journey timing.
• Manage deliverability, sender reputation, list hygiene, suppression rules, bounce rates, spam complaints, and inactive subscribers.
• Analyze campaign and customer data and translate findings into clear recommendations and measurable improvements.
• Research and evaluate email platforms, CRM tools, deliverability solutions, technologies, strategies, and service providers.

• Prepare regular performance reports and ensure campaigns are accurate, properly tested, and launched on schedule.

   

Success in This Role Will Be Measured By

• Growth in qualified email subscribers and email-generated customers.
• Improved subscriber-to-customer conversion rates.
• Increased reactivation of inactive, lapsed, and former customers.
• Growth in email-attributed revenue and revenue per recipient.
• Improved performance of automated customer journeys.
• Increased engagement, repeat purchases, retention, and customer lifetime value.
• Improved inbox placement and overall deliverability.
• Reduced bounce, unsubscribe, and spam-complaint rates.

• Consistent, accurate, and timely execution across all three brands.

   

About the Ideal Candidate

You are both an email strategist and a hands-on operator. You are comfortable developing strategy, building campaigns, creating customer segments, setting up automations, analyzing results, and troubleshooting deliverability issues.

You are highly organized, curious about customer behavior and email technology, and motivated by measurable results. You communicate clearly, demonstrate strong attention to detail, work independently, and take ownership of both execution and performance.