All You Can Books

We are seeking an experienced, data-driven Email Marketing Manager to lead the email marketing strategy and execution for our three consumer brands. This person will be responsible for growing qualified email signups, improving engagement and deliverability, converting subscribers into customers, and increasing customer lifetime value through effective campaigns and automated customer journeys.

The ideal candidate combines hands-on campaign execution with analytical and strategic thinking. You should be comfortable managing multiple brands and audiences, developing coordinated campaign calendars, analyzing performance data, testing new approaches, and researching the tools, platforms, strategies, and service providers that can improve our results.

Key Responsibilities

• Develop and manage the email marketing strategy and campaign calendar for all three brands.
• Plan, build, test, schedule, and deploy promotional, educational, retention, re-engagement, and lifecycle campaigns.
• Develop strategies to grow qualified email lists and improve subscriber-to-customer conversion rates.
• Build and optimize automated customer journeys, including onboarding, abandoned checkout, retention, payment recovery, reactivation, and win-back campaigns.
• Monitor campaign performance and conduct ongoing testing of subject lines, content, creative, offers, calls to action, audience segments, send times, and frequency.
• Manage email deliverability, sender reputation, list hygiene, bounce rates, spam complaints, suppression rules, and inactive subscribers.
• Research and evaluate email marketing strategies, platforms, deliverability tools, technologies, and service providers.
• Analyze campaign and customer data and translate findings into clear recommendations and measurable improvements.

• Prepare regular performance reports for each brand and maintain accurate, timely campaign execution.

   

Success in This Role Will Be Measured By

• Growth in qualified email signups.
• Improved inbox placement and overall deliverability.
• Increased open rates, click-through rates, and conversion rates.
• Growth in email-attributed revenue and revenue per recipient.
• Improved performance of automated customer journeys.
• Reduced bounce, unsubscribe, and spam-complaint rates.
• Increased customer retention, reactivation, and lifetime value.
• Consistent, accurate, and timely execution of campaigns across all three brands.

• Effective use of testing, research, and data to produce measurable improvements.

   

About the Ideal Candidate

You are both a strategist and a hands-on operator. You enjoy developing a plan, but you are equally comfortable building campaigns, analyzing results, troubleshooting deliverability issues, and making ongoing improvements.

You are curious about new tools and strategies, highly organized, and motivated by measurable results. You communicate clearly, demonstrate strong attention to detail, work effectively across multiple brands and priorities, and can operate independently while taking ownership of both execution and performance.