SEO (Middle)

We are launching our own online store focused on the European market, while also running several client projects at our agency. Our product catalog will grow fast, from a few hundred to tens of thousands of SKUs, so we're looking for a specialist who can independently build and run the entire SEO function.
 

Responsibilities

Technical SEO

• Design the catalog structure from an SEO perspective: URLs, categories, internal linking, breadcrumbs
• Control indexation at scale: manage crawl budget and prevent low-value pages generated by filters and sorting parameters
• Identify and resolve duplicate content, especially where thousands of products differ by a single attribute
• Build a system for automated generation of titles, meta descriptions, and category copy from templates driven by product feed data (no manual copywriting)
• Implement structured data (Product, Offer, BreadcrumbList, FAQPage) and validate it against the product feed
• Monitor Core Web Vitals and write clear requirements for developers
   

Keyword Research & Analytics

• Run multilingual SEO: hreflang implementation and URL structure localization for each market
• Build the semantic core (long-tail and SKU-level queries) and prioritize categories
• Monitor Google Search Console regularly and report on trends and problem areas
   

Collaboration

• Write technical specifications for developers and review the delivered work
• Coordinate with the paid advertising team on product feeds
• Provide targeted support to agency client projects (audits, consultations)
   

Requirements 

• Proven experience in SEO for large e-commerce sites (10k+ pages)
• Strong command of technical SEO: crawling, indexation, faceted navigation, canonicals, robots directives, XML sitemaps
• Hands-on experience with international SEO and hreflang
• Experience with structured data and product feeds (Google Merchant Center)
• Proficiency with Google Search Console, GA4, and crawling tools (Screaming Frog, Sitebulb, or similar)
• Ability to write clear technical briefs and work with development teams
• Strong analytical mindset; basic knowledge of SQL, Python, or spreadsheets for working with large datasets is a plus
• Good written English
   

Nice to have

• Experience with template-based or programmatic SEO
• Familiarity with major e-commerce platforms (Shopify, Magento, WooCommerce, or custom builds)
• Agency or consulting experience