Sports Retention Manager

We are looking for a Sports Retention Manager to work with our sports audience in India. This is a full-cycle role — from idea and segmentation to campaign launch in CRM and performance analysis.

What you’ll do

• Develop the sports loyalty program: mechanics, levels, rewards and economics.
• Create and launch gamification in Smartico: missions, tournaments, achievements and leaderboards.
• Plan retention campaigns around the sports calendar: IPL, major tournaments and seasonal events.
• Build campaigns end-to-end: idea → segmentation → Smartico → launch → post-analysis.
• Work with RFM, lifecycle and behavioral segmentation.
• Run A/B tests and work with control groups.
• Analyze retention, uplift, bonus spend and cost per retained player.

Requirements

• 2+ years of experience in CRM / Retention within iGaming.
• Experience specifically in Sports Betting is mandatory.
• Hands-on experience with CRM platforms: Smartico is a strong plus; Optimove, Fast Track and Symplify are also relevant.
• Experience with segmentation, bonus mechanics and gamification.
• Understanding of betting audiences and retention cycles around sporting events.
• Knowledge of cohort analysis, A/B testing, control groups and basic bonus economics.
• Strong autonomy and ability to work without daily management.
• English sufficient for documentation and business communication.

Nice to have: experience with the India GEO and cricket audience, knowledge of IPL, loyalty programs and Responsible Gaming.

We offer

• Fully remote work
• 20 paid working days of annual leave
• Paid sick leave and medical benefits
• Training and professional development programs
• Corporate events and regular team meetups