Senior CRM manager/ Igaming/TR1

🚀 We’re hiring: Senior CRM Manager

We are a fast-growing iGaming company with 1,300+ professionals and 10+ successful projects operating across international markets.

We are looking for an experienced Senior CRM Manager to strengthen our CRM function and drive player engagement, retention, and lifecycle performance across Tier-1 markets and Turkey.

Responsibilities:

• Develop and execute CRM and retention strategies across Tier-1 GEOs and the Turkish market.
• Manage player lifecycle communications, segmentation, personalization, and retention campaigns.
• Build and optimize automated CRM journeys across different player lifecycle stages.
• Develop targeted campaigns for different player segments, including high-value and VIP audiences.
• Monitor and improve key CRM metrics, including Retention Rate, LTV, ARPU, Churn Rate, Reactivation Rate, Conversion Rate, and campaign ROI.
• Analyze player behavior, cohorts, engagement patterns, and campaign performance to identify growth opportunities.
• Run A/B tests and continuously optimize CRM mechanics, offers, bonuses, content, and communication channels.
• Adapt CRM activities to local market specifics, player behavior, and competitive environment.
• Work closely with Product, BI, Analytics, VIP, Acquisition, and Marketing teams.
• Contribute to the development of CRM best practices, processes, and retention initiatives.

Requirements:

• 3+ years of experience in CRM, Retention, or Lifecycle Marketing within the iGaming industry.
• Strong hands-on experience with Tier-1 markets.
• Experience with the Turkish market will be a strong advantage.
• Strong expertise in player segmentation, lifecycle management, retention mechanics, bonus strategies, loyalty programs, personalization, and CRM automation.
• Solid understanding of key CRM and retention metrics.
• Experience working with player data, cohorts, funnels, and campaign performance analysis.
• Strong analytical mindset and ability to make data-driven decisions.
• Experience with CRM platforms; Smartico experience will be a plus
• Ability to independently manage CRM initiatives from idea to execution and optimization.
• Upper-Intermediate English or higher.

• Fluent Ukrainian or Russian communication skills.

   

What We Offer:

🌍 Fully remote work
💰 Competitive salary
🏖 Paid vacation, sick leave, and Birthday Day Off
📈 Opportunity to work with Tier-1 markets and Turkey
🤝 Strong team culture and fast decision-making
🚀 High level of autonomy and direct impact on CRM performance

Ready to take ownership of high-impact CRM initiatives across Tier-1 markets and Turkey?