Marketing Manager

About the role

We are looking for a Marketing Manager who can build marketing as a systematic channel for generating new business — not only at the strategy level, but also hands-on.

Your main focus will be Inbound Marketing, deep content strategies, SEO, and AI/LLM search optimization (GEO), integrated with funnel building, analytics, and marketing automation.

The main goal of the role is to attract organic, high-intent traffic, build industry authority, generate inbound leads, and convert them through multi-touch marketing funnels.
 

What you will do:

Inbound Marketing & Strategy

• Develop and implement inbound marketing strategies aligned with business goals to drive organic pipeline and qualified leads.
• Build and optimize end-to-end inbound marketing funnels — from deep content hub strategies and offer creation to analytics and lead conversion.
• Test and optimize hypotheses, acquisition channels, target audiences, content formats, and value propositions.
• Plan and manage the marketing budget, evaluating ROMI and long-term customer acquisition efficiency.

Deep Content & AI Production

• Drive a deep content strategy: produce high-value technical/industry articles, whitepapers, case studies, and research reports that build authority.
• Leverage AI tools for audience research, content generation/editing, performance analysis, and workflow automation.
• Apply advanced copywriting principles to craft compelling content, landing page copy, and messaging frameworks.

SEO & LLM Search Optimization (GEO)

• Plan and execute classic technical and content-led SEO strategies to dominate traditional search engine result pages (SERPs).
• Optimize brand presence and content for AI search engines and LLMs (ChatGPT, Claude, Perplexity, Google AI Overviews / SearchGPT) via GEO (Generative Engine Optimization).
• Monitor AI search visibility, perform entity-based SEO, and build structured, authoritative content structures that LLMs pick up.

Social Media & LinkedIn Thought Leadership

• Develop and test relevant social and professional-network marketing initiatives.
• Build authority on LinkedIn and other relevant professional channels as part of the overall inbound strategy.
• Work with organic LinkedIn strategies, employee advocacy, or LinkedIn Ads/ABM campaigns where relevant.

Email Marketing & Lead Nurturing

• Build and optimize automated email and messenger lead-nurturing workflows.
• Develop lifecycle marketing campaigns to turn inbound content readers into MQLs/SQLs.
• Create multi-step nurturing funnels for complex B2B buyer journeys.

Marketing Automation & AI Workflows

• Build technical marketing projects, including landing pages, CRM integrations, lead capture, and automated funnels.
• Set up and optimize marketing automation using tools such as Zapier, Make, or similar no-code platforms.
• Systematically integrate AI tools and automation into daily marketing workflows to maximize scalability.

Conversion Funnel & Web Analytics

• Analyze organic and inbound funnel performance to identify drop-offs and CRO opportunities.
• Set up and manage analytics infrastructure using Google Analytics (GA4), tracking systems, and end-to-end attribution models.
• Track key metrics such as organic CAC, CPL, ROMI, conversion rates, and organic attribution, making data-driven optimizations.

Paid Campaigns (Support Level)

• Optionally manage targeted, supportive advertising campaigns across Meta Ads, Google Ads, or LinkedIn Ads to amplify high-performing inbound content.

In the future

• Build and scale a dedicated marketing/content team as the function grows.

   

What we expect:

• 4+ years of experience in digital/inbound marketing, including at least 1 year in a hands-on role independently executing marketing strategies.
• Strong background in Inbound Marketing, organic acquisition, and content-led funnel creation.
• Deep understanding of modern SEO and GEO / LLM optimization (understanding how generative engines surface content and brands).
• Hands-on experience with AI tools — both for deep content creation and for process automation, data research, and campaign optimization.
• Solid understanding of web analytics (GA4, custom tracking, conversion tracking, end-to-end attribution).
• Hands-on experience with automation platforms (Zapier, Make, or similar no-code/low-code tools) and CRM integrations.
• Ability to act as both a strategic planner and an independent executor — from ideation to launching, measuring, and refining.
• Strong analytical mindset with an outcome-oriented approach to lead generation.
• Experience managing a marketing budget.
• Experience in the Fintech domain.

• English — B2+ (fluent written English is a must for content quality control).

   

Nice to have:

• Experience in B2B marketing, IT, SaaS, or professional services.
• Proven track record of building a marketing function from scratch.
• Experience optimizing content specifically for AI search engines (Perplexity, ChatGPT, Claude, Google AI Overviews).
• Practical experience with paid distribution (Google Ads, Meta Ads, LinkedIn Ads, or ABM).
• Experience working with high-intent lead nurturing and automated B2B email sequences.
   

What we offer:

• Long-term cooperation without excessive overtime.
• Flexible working hours and the opportunity to work remotely.
• Competitive compensation with regular salary reviews based on performance.
• 18 paid vacation days and 15 paid sick days per year.
• Health insurance or compensation for sports expenses.
• 50% reimbursement for certifications, conferences, professional training, and other development activities.
• 50% reimbursement for English language courses.
• Minimum bureaucracy, no micromanagement, transparent processes, and a supportive team culture built on trust and collaboration.