Digital Director

Universal Parallel is looking for an experienced Digital Director to take full ownership of the financial performance, operational efficiency, and strategic growth of our Digital Department across Awareness and Performance.

This is a senior leadership role for someone who can combine strong digital media expertise with commercial thinking, financial ownership, client leadership, and operational excellence.

About the Role

As Digital Director, you will be responsible for the overall performance of the Digital Department — from P&L and campaign profitability to media delivery, client retention, upselling, team management, and process optimization.

Your key objective will be to ensure that client media plans are delivered effectively and in full, agreed KPIs are achieved, target margins are maintained, and existing client relationships are developed into sustainable growth opportunities.

You will work directly with the CEO and collaborate closely with Account Management, Sales/Business Development, AdOps, Performance, Operations, and other internal teams.

Key Responsibilities

Financial Performance & P&L

• Own the P&L of the Digital Department and ensure sustainable profitability.
• Monitor campaign and department-level margins and identify opportunities to improve financial performance.
• Control direct costs and resource allocation across the department.
• Ensure campaigns operate within agreed profitability targets.
• Provide the CEO with monthly P&L reporting, performance analysis, and strategic recommendations.

Media Delivery & Campaign Performance

• Ensure full and effective utilization of client media budgets.
• Oversee the execution of client media plans across Awareness and Performance campaigns.
• Monitor key media KPIs and benchmarks, including Reach, Frequency, CPM, CPV, CPA, and other campaign-specific metrics.
• Initiate campaign adjustments, optimization, pauses, or relaunches when performance deviates from agreed benchmarks or negatively impacts profitability.
• Ensure consistent delivery quality across the entire client portfolio.

Quality Assurance & Operational Excellence

• Build and maintain a structured Quality Assurance framework for digital campaigns.
• Establish clear standards for campaign setup, execution, monitoring, optimization, and reporting.
• Conduct regular campaign and process retrospectives and translate findings into operational improvements.
• Identify operational bottlenecks and reduce manual work through process optimization and automation.
• Participate in the development and implementation of SkyFlow as the company’s unified operational system.

Client Growth & Retention

• Develop growth plans for existing clients and identify opportunities for upselling and cross-selling.
• Participate in strategic client meetings and complex negotiations.
• Support Account Managers in managing key enterprise accounts and resolving escalations.
• Maintain strong client relationships and contribute to high retention and satisfaction levels.
• Build structured development plans for key accounts.

New Business & Strategic Partnerships

• Participate in new business meetings together with the Sales/BD team.
• Contribute digital and media expertise to proposals and presales strategies.
• Review and approve strategic client proposals before presentation.
• Support the monetization and development of strategic partnerships.
• Build temporary cross-functional teams for complex pitches and new business opportunities.

Team Leadership

• Lead and develop the Digital team across Awareness and Performance.
• Ensure effective allocation of clients and projects based on team capacity and expertise.
• Participate in hiring, performance management, team development, and organizational planning.
• Establish clear performance standards and accountability across the department.
• Foster an ownership-driven, data-driven culture focused on business and client outcomes.

What We’re Looking For

• 5+ years of experience in digital marketing, including leadership experience in roles such as Digital Director, Head of Digital, Client Service Director, Head of Account, CMO, or similar. Previous experience working in a digital or media agency environment is highly desirable and will be considered a strong advantage.
• Proven experience working with Enterprise-level brands and complex client accounts.
• Strong understanding of digital advertising across platforms such as Google Ads, YouTube, DV360, Meta, TikTok, and performance marketing channels.
• Strong financial acumen with hands-on experience managing departmental P&L, campaign profitability, budgets, and financial planning.
• Strong understanding of media planning, campaign delivery, and metrics such as Reach, Frequency, CPM, CPV, CPA, and related KPIs.
• Proven experience in strategic account management, complex negotiations, stakeholder management, client retention, and upselling.
• Experience building and optimizing internal operational processes.
• Strong analytical skills and experience working with management reporting, dashboards, and large datasets.
• Experience implementing automation or operational systems would be a strong advantage.
• Strong leadership skills, ownership mindset, adaptability, and ability to make decisions in a fast-changing environment.
• Upper-Intermediate to Advanced English.
• Degree in Marketing, Economics, Business Administration, or a related field; MBA is a plus.

What You Will Own

This is not purely a media-management role.

The Digital Director will have significant decision-making authority across campaign strategy, quality standards, team management, client allocation, operational processes, presales strategy, and crisis management.

You will have direct visibility into the financial performance of the department and the authority to initiate changes required to improve delivery, profitability, and client outcomes.

Major decisions related to senior-level hiring, pricing, strategic contracts, significant team expansion, and projects below target profitability will be made together with the CEO.

Why Join Universal Parallel

This role offers the opportunity to directly influence how the Digital Department operates and grows.

You will have ownership not only over campaign delivery, but also over financial performance, client growth, team development, operational standards, and automation — with the mandate to build a scalable digital operation capable of supporting Universal Parallel’s continued growth across multiple markets.