MarTech / Marketing Analyst

Mantah is hiring a MarTech / Marketing Analyst to optimize marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels. 

Responsibilities: 

• Setting up, maintaining, and troubleshooting tracking through Google Tag Manager. 
• Configuring and managing GA4 events, conversions, audiences, and e-commerce tracking. 
• Setup Consent Mode v2 from scratch and audit the existing implementation. 
• Working with dataLayer implementation and providing technical requirements to developers when needed. 
• Auditing analytics setups and identifying tracking issues, missing data, duplicates, or inconsistencies. 
• Validating data across GA4, advertising platforms, CRM, and internal systems. 
• Working with GA4 data in BigQuery and performing data analysis using SQL. 
• Building and maintaining dashboards and reports in Tableau, Looker Studio, Power BI, or similar tools. 
• Analyzing marketing performance across different channels and identifying trends, issues, and opportunities. 
• Supporting PPC and marketing teams with attribution, conversion tracking, and campaign measurement. 
• Creating clear reports and providing actionable insights based on marketing data. 
• Supporting implementation of Meta Pixel, Conversion API, Google Ads conversion tracking, and other marketing tags. 
• Participating in analytics architecture planning for new websites, campaigns, products, and markets. 

Must-haves:  

• Hands-on experience with GTM (web and server-side), GA4, and Google Search Console for 3+ years. 
• Experience preparing technical specs for developers (dataLayer schema). 
• Experience implementing and troubleshooting e-commerce tracking. 
• Solid understanding of UTM tracking, attribution, traffic sources, and conversion tracking. 
• Experience conducting analytics/tracking audits. 
• Basic SQL knowledge. 
• Experience with Tableau, Looker Studio, Power BI, or similar BI tools. 
• Strong grasp of marketing metrics: CAC, CPA, CPL, ROAS, Conversion Rate, AOV, LTV. 
• Ability to translate data into business & marketing recommendations. 
• Strong attention to details and ability to spot data inconsistencies. 
• Hands-on Consent Mode v2 implementation experience with a CMP (CookieYes, Cookiebot, Complianz, etc.). 
• Level of English – from Intermediate+ and above. 

Nice-to-haves: 

• BigQuery experience. 
• Experience with Firebase. 
• Experience with AppsFlyer, Adjust, or another mobile measurement platform. 
• Experience with Meta Conversion API. 
• Experience working with CRM/CDP data. 
• Experience working with marketing APIs. 
• Basic Python knowledge.