Head of Marketing (crypto casino )

We are looking for an experienced Head of Marketing to lead the overall marketing strategy and growth of our crypto casino product.

This is a senior leadership role with ownership of the full marketing function - from player acquisition and performance marketing to CRM, retention, brand, partnerships, budgets, and team development. You will work closely with the C-level team and play a key role in shaping the company’s commercial and marketing strategy.

What You’ll Do

• Own and develop the overall marketing strategy and growth plan for the crypto casino product.
• Lead the full marketing function across acquisition, performance, CRM, retention, brand, affiliates and partnerships.
• Define marketing priorities based on business goals, player behavior, market trends and performance data.
• Own marketing budgets, forecasting and allocation across channels and GEOs.
• Drive player acquisition and optimize the full funnel from first touch to FTD and long-term player value.
• Develop strategies to improve conversion, retention, reactivation, LTV and overall player profitability.
• Build and scale CRM and lifecycle marketing initiatives in collaboration with Product and Retention teams.
• Identify, test and scale new acquisition channels, GEOs, traffic sources and partnership opportunities.
• Develop and maintain strong affiliate and strategic partnership networks.
• Work closely with Product, Analytics, CRM, Finance and Operations to maximize marketing efficiency and player LTV.
• Lead, mentor and develop a high-performing international marketing team.
• Build the marketing function and organizational structure as the company scales.
• Work directly with founders and C-level executives on business development, market expansion and growth strategy.
• Monitor competitors, market trends and emerging opportunities across iGaming, crypto and Web3.
• Establish clear marketing KPIs, reporting frameworks and performance dashboards.
• Turn marketing and business data into actionable decisions and growth initiatives.

• Use Jira and Confluence to coordinate projects and maintain operational visibility.

   

What We’re Looking For

Must Have

• 2-3+ years of hands-on experience with crypto casino products — mandatory.
• 3+ years of experience as a Head of Marketing or equivalent senior marketing leader.
• Proven leadership experience in the iGaming / online casino industry.
• Strong track record of building and scaling marketing functions and player acquisition.
• Deep understanding of performance marketing, acquisition funnels, CRM, retention and marketing analytics.
• Experience managing significant marketing budgets and making data-driven investment decisions.
• Strong understanding of casino player lifecycle, monetization and LTV.
• Experience working directly with founders, CEOs and C-level executives.
• Strong strategic, leadership and business development skills.
• Entrepreneurial mindset and ability to operate in a fast-moving environment.
• Strong analytical and decision-making skills.
• Upper-Intermediate English or higher, both written and spoken.

• Familiarity with Jira and Confluence.

   

It’s a Strong Plus If You Have

• Experience scaling crypto casino products across multiple GEOs.
• Experience building and managing affiliate and partnership networks.
• Strong understanding of crypto payments and Web3 audiences.
• Experience across PPC, SEO, ASO, influencer, affiliate and other performance channels.
• Experience building CRM, retention and lifecycle marketing strategies.
• Experience launching new GEOs and entering new markets.
• Experience building and managing distributed international marketing teams.

• Experience with brand strategy and positioning in competitive iGaming markets.

   

What We Offer

• Interesting technical challenges and complex tasks that support professional growth.
• Minimum bureaucracy - maximum action.
• Flexible processes and fast decision-making.
• Remote-first approach: work from wherever you are comfortable or visit the office.
• Investment in learning: internal knowledge-sharing sessions, external courses and certifications.
• Work-life balance: no overtime and no micromanagement.
• Modern equipment: MacBook, Starlink (if required), Power Bank (if required) - everything you need to stay productive.
• Maternity and child birth bonuses.
• And many more internal perks that are better shown than described.