Brand Manager Amazon
🏢 About the company
We are a Ukrainian DTC company in the Beauty & Makeup niche, growing in the US market with both an online presence and physical retail locations.
We are focused on scaling our Amazon business through sales growth, improved profitability, and product portfolio development. Our current catalog is compact, with products in the mid-price segment and plans for further expansion.
The primary focus is Amazon US, with Walmart as an additional marketplace. Experience with Walmart will be an advantage.
🚀 About the role
We are looking for a Brand Manager Amazon to take full ownership of our Amazon business and responsibility for achieving its financial goals.
You will develop and execute a growth strategy, manage sales and profitability, improve content and promotion, oversee inventory, and resolve operational and technical issues.
This role involves hands-on work with the account and products, independent decision-making, and coordination of the specialists supporting our Amazon business.
Our existing team includes a PPC specialist, a marketing department, designers, an analytics team, automation specialists, and a Project Manager. A dedicated SEO specialist may also be hired if needed.
The main focus is growing the existing assortment and improving its performance. New product launches are also part of the role but take place periodically.
❗ Preference will be given to candidates who speak Ukrainian or Russian for day-to-day team communication.
💼 Working conditions
🏡 Format: Remote.
⏳ Employment: Full-time.
🌴 Paid vacation.
📅 Paid public holidays.
🛠️ The company provides the services and tools needed for your work.
🔍 Requirements
✅ At least 2 years of hands-on Amazon experience, preferably 3+ years.
✅ Experience with Amazon US and independently managing an Amazon business.
✅ Demonstrated results in growing sales and improving profitability.
✅ A comprehensive understanding of Amazon operations, including PPC, SEO, listing optimization, analytics, pricing, and inventory management.
✅ Understanding of P&L and unit economics, with the ability to calculate profitability accounting for advertising spend, fees, logistics, and storage costs.
✅ Experience resolving complex Amazon issues, including account and listing suspensions or blocks.
✅ Ability to analyze performance, identify the causes of problems, and turn findings into a concrete action plan.
✅ Ability to coordinate specialists across different functions while remaining hands-on with account operations.
✅ An entrepreneurial approach, independent decision-making, and ownership of commercial results.
➕ Nice to have
🔹 Experience with Walmart.
🔹 Experience in Beauty, Makeup, or Cosmetics.
🔹 Experience with products in the mid-price segment.
🔹 Experience scaling a small Amazon catalog.
⚙️ Responsibilities
📈 1. Strategic planning and sales management
❇️ Develop and execute a marketplace sales strategy, primarily focused on Amazon US, to achieve revenue, profit, and market share targets.
❇️ Forecast sales, set revenue targets, and develop action plans to achieve them.
❇️ Analyze the product portfolio, manage the assortment, and oversee product lifecycles.
❇️ Organize new product launches on Amazon in line with assortment expansion plans.
🎨 2. Content and product listing management
❇️ Establish and manage the listing optimization process, including writing SEO-optimized titles and descriptions and selecting keywords to improve product visibility.
❇️ Coordinate photo and video content production, ensuring high-quality product presentation that meets brand standards and Amazon requirements.
❇️ Run A/B tests on descriptions, titles, and images, evaluate their effectiveness, and implement changes to improve conversion.
📣 3. Advertising and promotion management
❇️ Launch promotions and sales events, including coupons, Lightning Deals, and other promotional tools.
❇️ Take responsibility for advertising performance in collaboration with the PPC specialist, covering Amazon PPC, Sponsored Brands, Sponsored Display, and Video Ads.
❇️ Manage the advertising budget and its allocation across campaign types to maximize returns.
❇️ Analyze CTR, ACoS, TACoS, and ROI, and identify and implement advertising strategy improvements together with the PPC specialist.
❇️ Manage influencer partnerships through Creator Connections, Levanta, and other tools within and outside the Amazon ecosystem.
❇️ Communicate directly with influencers, provide briefs and clear technical specifications, and ensure deliverables align with brand goals.
📦 4. Inventory management and logistics
❇️ Monitor FBA inventory levels and ensure timely replenishment.
❇️ Plan shipments and prepare replenishment orders for Amazon fulfillment centers based on demand and delivery lead times.
❇️ Prevent overstock and stockouts.
💰 5. Pricing and profitability management
❇️ Contribute to pricing strategy optimization, taking competitors, seasonality, and the company’s profit targets into account.
❇️ Monitor and adjust prices.
❇️ Calculate discounts and promotional offers, ensuring their effectiveness and profitability.
❇️ Monitor sales profitability, accounting for advertising spend, Amazon fees, logistics, and storage costs.
❇️ Analyze P&L and unit economics and use these calculations to inform commercial decisions.
📊 6. Analytics and reporting
❇️ Analyze key performance indicators, including sales, conversion, returns, advertising spend, logistics costs, and storage costs.
❇️ Prepare weekly and monthly reports for management on sales and overall Amazon business performance.
❇️ Analyze customer behavior, reasons for returns, and negative reviews, and identify actions to reduce them.
❇️ Identify bottlenecks in business processes and implement improvements to Amazon sales operations.
⭐ 7. Customer experience and reputation management
❇️ Monitor reviews and customer questions, ensure feedback is addressed, and track customer satisfaction.
❇️ Maintain strong seller and product ratings and resolve customer issues.
❇️ Address negative reviews by resolving the underlying causes of dissatisfaction and submitting justified removal requests when there are valid grounds.
❇️ Manage review generation using tools and methods that comply with Amazon policies.
🤝 8. Process management and cross-functional collaboration
❇️ Coordinate with marketers and designers to create photos, videos, and graphics for product listings and advertising campaigns.
❇️ Work with logistics and procurement teams to ensure timely delivery of products to Amazon fulfillment centers.
❇️ Align pricing policies, promotions, and advertising budgets with the finance department.
❇️ Collaborate with legal and accounting specialists on tax compliance and Amazon’s regulatory requirements.
❇️ Coordinate with the analytics and automation teams and the Project Manager on Amazon-related tasks.
🛠️ 9. Technical issue resolution and account monitoring
❇️ Resolve disputes and issues with Amazon, including account and listing suspensions, payment problems, and FBA service issues.
❇️ Create and manage Amazon Seller Central support tickets to resolve technical and operational issues.
❇️ Check that products meet Amazon requirements for certification, packaging, and platform policies.
❇️ Regularly monitor Seller Central notifications, warnings, and blocks, and maintain account health.
❇️ Track changes to Amazon policies and promptly adapt processes and the account to updated requirements.
🎁 What this role offers
🚀 Impact on Amazon business growth
The opportunity to implement your ideas for increasing sales, improving profitability, and developing the brand in the US market.
🤝 Team support
Collaboration with specialists in PPC, marketing, design, analytics, and automation to achieve shared business goals.
🧠 Autonomy and ownership
End-to-end responsibility for the Amazon business, with the opportunity to set priorities, propose improvements, and put them into practice.
🚀 If you have hands-on experience managing an Amazon business, understand its economics, and know how to turn analytics into sales and profit growth, we would love to hear from you!