SEO / GEO Specialist

This role is based at Master of Code Global and is dedicated to Zipify, a Shopify product company formed together with Smart Marketer.

Founded in 2016, Zipify develops high-impact Shopify apps that help merchants increase conversion, average order value, and overall revenue. Its products are used by more than 18,000 Shopify brands, including Dr. Squatch, TUSHY, Buffy, and Victoria Beckham.

Zipify’s flagship product, OneClickUpsell, has generated more than $1.2 billion in upsell revenue for merchants. The app helps e-commerce brands increase sales by presenting relevant upsell offers at key stages of the customer journey.

Today, Zipify is evolving beyond a traditional SaaS model. The company is combining its proven products with AI-powered capabilities and high-value e-commerce services to help Shopify merchants achieve measurable and sustainable growth.

Role Summary

Today, great SEO starts with understanding the business: who the customers are, what problems they are trying to solve, and where they actually look for answers. People discover products through many channels: Google, YouTube, Reddit, catalogs, and increasingly AI answer engines.

We’re looking for an SEO/GEO Specialist for Zipify who thinks beyond traditional SEO. You should believe that visibility is about being present and useful wherever potential customers are making decisions.

This role is open to both strong mid-level and senior specialists. We care less about the number of years you’ve worked in SEO and more about how you approach problems. This role deals with a lot of scattered, partial information, and someone has to make sense of it.

What We Value in a New Master

• Solid SEO experience (mid/senior), ideally in SaaS for English-speaking markets, and can point to real traffic and sign-up growth you helped drive
• A demonstrated habit of digging into data and customer insight before jumping to tactics. Show us an example, don’t just tell us
• Practical knowledge of core SEO tools (GA, Search Console, Ahrefs, Screaming Frog) and technical SEO basics
• Experience in GEO/AEO and multi-channel visibility (YouTube, Reddit, reviews etc.)
• Comfortable using AI tools in daily work
• Genuine curiosity about the business and the customer, not only about rankings
• Able to explain SEO/GEO findings and trade-offs clearly to non-SEO stakeholders
• Upper-Intermediate+ English

How You’ll Contribute

• Own SEO/GEO strategy for Zipify’s product portfolio and brand presence
• Build a real understanding of who the customer is and what problem actually brings them to the product, and use that to inform SEO/GEO direction
• Find and use the sources of insight that actually reveal customer language, objections, and unmet needs
• Make sure the product is findable and clearly understood across every channel that matters: Google, LLM/AI answer engines, YouTube, Reddit, reviews, Shopify App Marketplace etc.
• Track changes in AI-driven search and discovery, and continuously adapt our SEO/GEO approach to new user behaviors
• Contribute to the category and content strategy, including demand customers haven’t put into words yet
• Improve website content, structure, and landing pages for visibility, relevance, and user experience
• Perform technical SEO audits and drive fixes with the dev team
• Build, guide and implement the link-building strategy
• Bring AI tools and automation into your own workflow

• Be ready to support the marketing department within other marketing streams, where needed

   

Location: Ukraine / Europe remote