Retention Manager (261409)

We are looking for a Retention Manager who can take full ownership of the retention process across 1–3 brands and independently manage the entire CRM cycle — from customer segmentation, campaign planning, and content creation to campaign setup, launch, performance analysis, and continuous optimization.

HOW YOU WILL MAKE AN IMPACT

• Set up and manage CRM campaigns in Customer.io and Smartico.
• Set up, launch, and monitor bonuses and promotional mechanics.
• Publish and maintain promotional materials on websites.
• Execute CRM and promotional campaigns across Email, Web Push, and In-App channels.
• Prepare campaign content and coordinate email layouts and promotional materials.
• Support the development and optimization of automated CRM flows and customer lifecycle journeys.
• Work with customer segmentation and personalization rules.
• Monitor campaign performance and suggest improvements based on key metrics such as Open Rate, CTR, Conversion, and Retention.
• Prepare regular CRM reports and performance summaries.
• Collaborate with Product, Design, Analytics, and Marketing teams to ensure campaigns are launched accurately and on time.
• Maintain the CRM campaign calendar and support promotional planning.
• Participate in A/B testing and optimization initiatives.
• Own the retention process for assigned brands — from planning and execution to performance analysis and optimization.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• 2+ years of experience in Retention, CRM, Lifecycle Marketing, or a similar role.
• Hands-on experience with Customer.io and Smartico.
• Understanding of how to create and launch email campaigns and bonus mechanics in these platforms.
• Strong understanding of user segmentation, personalization, and customer lifecycle management.
• Good understanding of CRM content and promotional campaign creation.
• Ability to analyze campaign performance and turn data into actionable improvements.
• English — Intermediate+.
• Strong attention to detail — you should be comfortable not only setting up campaigns, but also carefully checking that everything works as intended.
• High level of ownership, responsibility, and ability to work independently.
• Experience working with multiple brands, products, or markets is a strong plus.

HOW WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)