Sports Retention Manager

Product: iGaming | Betting
GEO: India
Format: Remote

Responsibilities

• Develop and execute retention strategies for sports betting players.
• Create and launch loyalty, bonus and gamification mechanics in Smartico.
• Plan campaigns around key sporting events, including IPL and major tournaments.
• Own the full campaign cycle: idea → segmentation → setup → launch → performance analysis.
• Work with RFM and lifecycle segmentation.
• Run A/B tests and control groups to measure campaign uplift.
• Monitor retention, reactivation, churn and bonus efficiency metrics.
• Collaborate with Content, Design, Product and Analytics teams.

Requirements

• 2+ years of experience in CRM / Retention within iGaming.
• Proven experience specifically in Sports / Betting.
• Hands-on experience with CRM platforms: Smartico is a strong plus; Optimove, Fast Track or Symplify are also relevant.
• Strong understanding of betting audiences and sports-driven retention cycles.
• Experience with segmentation, A/B testing and retention analytics.
• Ability to work independently and build priorities without constant supervision.
• English sufficient for documentation and written communication.

Nice to Have

• Experience with India / cricket / IPL.
• Experience launching or rebuilding loyalty programs.
• Hands-on experience with gamification: tournaments, missions, leaderboards.
• Understanding of Responsible Gaming principles.
• Experience working with large sports player bases.

Benefits

• Fully remote work.
• High level of autonomy and ownership.
• Opportunity to build and develop Sports Retention from the ground up.
• International product with a focus on the Indian market.
• Direct impact on key retention metrics and business performance.
• Career growth opportunities as the Sports Retention Tribe develops.