Head of Acquisition — Tier-1 Markets

We are looking for an experienced Head of Acquisition to take full ownership of player acquisition across Tier-1 markets.
 

You will lead an existing Acquisition team, shape the acquisition strategy, manage budgets, and drive the growth and efficiency of our acquisition channels. You will have a high level of autonomy and direct ownership of acquisition performance and business results.
 

Responsibilities

• Develop and execute the overall player acquisition strategy across Tier-1 markets;
• Lead, manage, and develop the existing Acquisition team;
• Own acquisition budgets and ensure efficient allocation of spend;
• Scale high-performing acquisition channels and identify new growth opportunities;
• Analyze campaign and channel performance and make data-driven decisions;
• Own and improve key metrics such as CPA, CAC, ROI/ROAS, FTD, LTV, conversion rate, and retention;
• Optimize the player acquisition funnel from the first touchpoint through FTD and further monetization;
• Set team KPIs, targets, and performance standards;
• Forecast acquisition performance and budget requirements;
• Monitor traffic quality and overall acquisition efficiency;
• Work closely with Product, CRM, Analytics, BI, Creative, and other teams;
• Stay up to date with market trends, competitors, and new acquisition opportunities.
   

Requirements

• 3+ years of experience in Acquisition / Performance Marketing;
• Previous experience in a Head / Lead role;
• Strong hands-on experience in iGaming / Gambling;
• Proven track record of working with Tier-1 GEOs;
• Experience managing acquisition budgets and scaling traffic;
• Strong understanding of performance marketing and player acquisition;
• Strong knowledge of CPA, CAC, ROI/ROAS, FTD, LTV, conversion rate, and retention;
• Experience managing and developing an existing team;
• Strong analytical and strategic mindset;
• Ability to take full ownership of acquisition performance and business results;
• English — Upper-Intermediate or higher.
   

Would be a plus

• Experience working across multiple Tier-1 GEOs;
• Experience with both paid acquisition and affiliate traffic;
• Experience launching or scaling iGaming products;
• Strong network within the acquisition / performance marketing industry.
   

What we offer

• Competitive salary based on experience;
• Performance-based bonus / KPI system;
• Opportunity to directly influence acquisition strategy and business growth;
• Work with Tier-1 markets and international projects;
• An existing Acquisition team to lead and develop;
• High level of autonomy in decision-making;
• Remote / hybrid work format;
• Access to an in-house psychologist;
• Birthday gifts and company celebrations;
• Professional and career growth opportunities.
   

This is an opportunity to take full ownership of acquisition and play a key role in scaling our business across Tier-1 markets.