Email Deliverability Specialist

About the Role

We are looking for someone to take full ownership of the email channel. This is not simply about sending campaigns — you will own email as a business asset, including domain and IP reputation, deliverability, infrastructure, and volume scaling.

You will be the ultimate owner of everything related to email performance. If emails are not reaching users, Open Rate drops, or a domain gets blocklisted, identifying and resolving the issue will be your responsibility.

Our current setup is Smartico (CRM/orchestration) + Mailgun (sending infrastructure). We are preparing for significant growth in sending volumes, so we need someone who knows how to scale safely through proper warm-up strategies, segmentation, and database hygiene rather than simply increasing sending volumes and hoping for the best.

Responsibilities

Reputation & Deliverability — Core Responsibility

Own domain and IP reputation, including monitoring, diagnostics, and recovery;
Warm up domains and IP addresses when launching new senders or recovering from reputation issues;
Rotate IP addresses and manage IP pools in Mailgun;
Monitor blocklists, submit delisting requests, and identify and eliminate root causes;
Maintain target metrics: deliverability >95%, bounce rate <5%, spam rate <0.3%.

Database Hygiene & Traffic Management

Validate and clean databases using ZeroBounce or similar tools and establish policies for legacy segments;
Manage per-player and overall sending caps;
Prioritize traffic toward active and loyal customer segments when capacity is limited.

Monitoring & Incident Management

Monitor key metrics daily using Google Postmaster, Mailgun Optimize, MXToolBox, Smartico Data Studio, and automated Slack reports;
Handle incidents such as Open Rate drops, blocklisting, and large-scale delivery failures. Initial response is expected within one hour, followed by an emergency action plan within several hours and a post-mortem;
Keep the CRM Lead and relevant teams informed about channel health and major incidents.

Development & Operations

Evaluate and onboard additional email providers when diversification is required;
Advise CVM and Product teams on email campaign configuration;
Manage the channel budget and reconcile provider invoices;
Manage Trustpilot-related processes from the CVM side as part of the brand reputation framework;
Provide regular reports to management on channel health and performance trends.
 

Requirements
Proven experience managing email deliverability at scale, starting from hundreds of thousands of emails per day, with specific examples of initial metrics, actions taken, and measurable results;
Deep understanding of email authentication and infrastructure, including SPF, DKIM, DMARC, IP/domain reputation, and Gmail spam-filtering mechanisms;
Hands-on experience warming up domains and IP addresses both from scratch and after incidents;
Strong experience with ESP platforms — Mailgun is a major advantage — and postmaster tools;
Practical experience recovering domains or IPs after blocklisting;
Strong analytical thinking and the ability to identify root causes rather than simply treating symptoms;
English sufficient for professional communication with providers and blocklist operators.
 

Nice to Have
Experience in iGaming/gambling environments with strict deliverability requirements;
Experience with Smartico or similar CRM platforms such as Optimove or Fast Track;
Experience significantly scaling email sending volumes, including reactivation of legacy databases;
Understanding of the specifics of the Indian market.
 

Expected Results

Within the first three months, the email channel should be fully under control: key metrics should remain within target ranges, monitoring and alerts should operate without constant manual supervision, and there should be a clear plan for scaling sending volumes while protecting sender reputation.

Performance will be evaluated based on channel metrics and measurable results, rather than the number of activities performed..

We offer:
-The opportunity for remote work from anywhere in the world.
-A friendly atmosphere and people who love their work.
-Managers interested in team member development.
-20 working days of vacation, 5 days off, and sick leave compensation.