Lead Generation Specialist (Upwork)

⭐️ We are looking for Lead Generation Specialist (Upwork)! 

White Test Lab is looking for a proactive Lead Generation Specialist focused entirely on Upwork to own our presence on the platform and generate a consistent flow of qualified leads and client conversations.
If you know Upwork inside out, write proposals that get replies, and enjoy working with the daily job feed, this role is for you.
What you will do

• Own our Upwork pipeline end to end: monitor the job feed daily, identify ideal-fit opportunities, and send high-quality, personalized proposals.
• Write, test, and continuously improve proposal templates and messaging sequences that stand out and start conversations.
• Manage and optimize our Upwork profile and Project Catalog to improve visibility and conversion.
• Communicate with prospects from the first reply through qualification and up to the scheduled call, then hand them over to the Sales Manager.
• Track key metrics such as proposals sent, response rate, qualified leads, and booked calls.
• Test new proposal angles, targeting approaches, and hypotheses to continuously improve results.
• Share insights and report on what works and what doesn't.

Who you are

• 1+ year of experience in lead generation, SDR, or pre-sales within an IT product, software development, QA, or outstaffing company.
• Hands-on Upwork experience is a must: you have actively submitted proposals, received replies, and understand how the platform works.
• Strong written English (B2+). On Upwork, your writing is often the first impression a potential client gets.
• Disciplined, self-motivated, and comfortable working with minimal supervision.
• Analytical and critical-minded: you track results, test hypotheses, and improve your approach rather than simply sending the same proposal repeatedly.
• Strong communication skills and the ability to understand a client's needs and position the right service accordingly.

Nice to have

• Experience selling IT, software development, or QA/testing services.
• Understanding of the Upwork Project Catalog.
• Experience working with CRM and lead-tracking tools.
• A product-oriented mindset and the ability to understand and communicate the value of a service.

What we offer

• Full-time remote position with stability and career growth opportunities.
• Ukrainian holidays off, plus paid vacation and sick leave.
• Compensation for English courses and sports activities.
• Access to an in-house English-speaking club.
• Accounting support and a proactive work environment.
• Engaging corporate events and team-building activities.
• Opportunity to work with international clients from the UK, USA, and EU.
• Friendly, supportive team with the freedom to take ownership and make an impact.

How to Apply:
If you are enthusiastic about quality assurance and eager to contribute to a dynamic team, we would love to hear from you! Please submit your resume, highlighting your relevant experience and explaining why you would be a great fit for this position.