Head of Marketing / Publishing Lead

Head of Marketing / Publishing Lead

Cactus Punch is an independent game studio developing a Dark Fantasy Action RPG with elements of Body Horror for PC in Unreal Engine 5.

We are looking for a Head of Marketing / Publishing Lead who will take ownership of the project's marketing, publishing, positioning, and go-to-market strategy — from the current early development stage through Steam Early Access and beyond.

This is a high-ownership, hands-on role. We are looking for someone who can build the marketing function from the ground up rather than simply manage existing processes.

What you will do

• Develop and execute the overall Marketing & Publishing strategy.
• Define the game's positioning, USP, target audience, and key messaging.
• Build the GTM strategy and marketing roadmap leading to Early Access.
• Develop a strategy for Steam visibility and wishlist growth.
• Plan and oversee trailers, gameplay videos, demos, and other marketing content.
• Build and grow the game's community.
• Develop relationships with streamers, influencers, creators, gaming media, and partners.
• Plan Steam Next Fest, festivals, showcases, playtests, and other key marketing activities.
• Manage paid campaigns and audience acquisition.
• Analyze the market, competitors, trends, and marketing performance.
• Define KPIs, test hypotheses, and continuously optimize the strategy.
• Build and lead the marketing team and external partner network as the project grows.
• Work closely with Game Design, Art, Production, and Publishing.

What we are looking for

• 5+ years of experience in game marketing and/or publishing.
• Proven experience marketing PC games, preferably on Steam.
• Strong understanding of Steam, wishlists, community building, and game discovery.
• Hands-on experience developing and executing GTM strategies.
• Experience with creators, influencers, streamers, gaming media, and PR.
• Strong understanding of performance marketing and game marketing metrics.
• Experience launching games and working with international audiences.
• Ability to work independently and take full ownership of results.
• Strong strategic, analytical, and communication skills.
• Fluent English.

Experience with RPG, Action RPG, Dark Fantasy, Horror, Soulslike, or other niche genres will be a strong advantage.

Why join us?

You will have a direct influence on how the game is positioned, marketed, and brought to the market, with the opportunity to build the marketing and publishing function from the ground up.

You will work closely with the core development team and have significant freedom to shape the strategy, experiment with different approaches, and build the team and external network as the project scales.

If you are excited about building the marketing strategy for an ambitious dark fantasy RPG from an early stage, we would love to hear from you.