Team Lead SEO
ROIcamp is a media buying team that works exclusively with the dating vertical. The parent company has been building and monetizing dating products since 2011; the team is 40+ people and fully remote. We buy traffic on Meta, Google, TikTok, push and native placements, and we measure ourselves on paying users rather than on leads.
About the role
This is not a caretaker position. You are building an SEO direction from zero. ROIcamp has monetized dating traffic since 2011, and our media buying (buying paid traffic at scale from ad platforms) runs like clockwork, yet SEO has never been systematic here. You change that: you decide which sites and GEOs (the countries and regions we target) to launch, hire the team, defend the budgets, and own the outcome.
What sets this apart from a typical SEO lead role is KPI depth. We measure the direction in paying users rather than positions or sessions, because our BI shows the whole funnel from a SERP click through to the rebill, the recurring charge a subscriber pays after the first payment. You report to the Head of Media Buying.
That cuts both ways. You will never justify SEO in abstractions: showing how many subscriptions the portfolio delivered last quarter is enough. Equally, a session-growth chart will not carry an argument, because the buyers next to you have their traffic counted to the cent. You start with 1–2 specialists; copywriters, localizers, and technical support are already in place.
What you'll do
- Shape the portfolio strategy from scratch: how many sites, in which GEOs, around which clusters, and in what order.
- Hire and develop SEO specialists. We pick the first 1–2 together, after which the team is yours.
- Install the processes: sprints, audits, reporting, quality standards for content and links.
- Defend a quarterly budget with numbers and manage it across content, link building, domains, and tooling.
- Hold KPIs all the way to paying users, tracking organic traffic through registrations to subscriptions per site in BI.
- Balance risk across the portfolio: which sites we build white-hat for the long haul, where we test aggressive tactics, and what we lose if a bet fails.
- Partner with the tech lead on speed, indexation, and infrastructure, and with the creative team on content and localization.
- Present results and the next quarter's plan to the Head: what worked, what gets cut, what gets scaled.
Requirements
- 3+ years of SEO in competitive niches, including 1+ year as a lead with real hiring and a real budget.
- Organic growth cases documented down to conversions and revenue, not tool screenshots.
- A track record of building processes: you have turned SEO chaos into a working system before.
- Experience managing contractors and budgets for links, content, and domains.
- English B1+.
Nice to have
- Dating, gambling, or another vertical where the SERP is contested with real money.
- Sites you have taken from zero to payback.
- BI fluency, so you pull your own numbers instead of waiting for a report.
What we offer
- A rare opportunity to build a direction from zero inside a company that has monetized traffic for 15 years.
- Budget that follows the plan: defend it with numbers and it is approved, with no sign-off labyrinth.
- A short chain of command, with only the Head of Media Buying between you and a final decision.
- Infrastructure ready on day one: BI, technical support, copywriters, and localizers.
- Fully remote work and salary on a fixed date.
Growth path
Team Lead, then Head of SEO running several teams as the portfolio scales. The direction you build is your strongest argument in that conversation. The first-year horizon: a launched portfolio, a team running without micromanagement, and the first sites converting to paying users.
Compensation
$1,800–3,000 base plus quarterly KPI bonuses. Payouts on a fixed date.
Hiring process
A 30-minute screening call, then an interview with the Head, then a numbers-based review of your portfolio strategy, then an offer, all within up to 10 business days.