Content Factory Lead

About the Product

You’ll be working on a licensed iGaming product targeting the US market, operating as a fully white-label solution.

This is an ambitious, fast-scaling product environment where content is a key growth driver. You’ll have the opportunity to build a large-scale content production system from the ground up and directly influence its efficiency, performance, and growth.

Requirements

• Proven experience launching a content factory or large-scale content production operation from scratch.
• Experience managing a team of 10+ people, including remote employees and external contractors.
• Proven track record of high-volume production of short-form video, UGC/EGC, or performance creatives.
• Strong portfolio of cases with clear, measurable results, including:
  • volume of content produced;
  • views and reach;
  • team size;
  • production cost;
  • CPV, CTR, CPL, or CPA;
  • content production speed;
  • impact on leads, sales, or revenue.
• Experience developing and implementing processes, guidelines, briefs, checklists, and quality control standards.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, YouTube, and other video platform algorithms.
• Hands-on experience testing, validating, and scaling content hypotheses.
• Strong analytical skills and ability to work with key content and performance metrics, including retention, completion rate, CTR, ER, CPV, CPL, CPA, and conversion rate.
• Understanding of performance marketing and content funnels.
• Strong skills in managing deadlines, budgets, and team productivity.
• Ability to design and implement a technical solution for centralized automated content posting across a network of 1,000+ accounts.

What You'll Get

• Flexible working hours that fit your natural rhythm: 08:00–17:00, 09:00–18:00, or 10:00–19:00.
• 17 working days of paid vacation available after 6 months.
• Salary in USD.
• Significant ownership and influence over the content production strategy and its performance.
• The opportunity to build, structure, and scale a high-volume content production operation from scratch.
• The opportunity to build and grow your own content team, including remote specialists and external contractors.
• Collaboration with experienced professionals across Product, Marketing, BI, and Operations.
• Continuous professional development and leadership growth opportunities.