Marketing Specialist - Growth / Organic User Acquisition

📍 Location: Remote

💼 Format: Full-time, long-term project

🎯 Level: Middle+ / Senior

🇬🇧 English: B2+

🌟 About the Project

We are looking for a self-driven and proactive Marketing / Growth Specialist to join the team of our international client and take ownership of the marketing and growth of two digital products.

One of the products is a financial analytics platform that allows users to connect brokerage accounts, analyze their investment portfolios, compare their performance with other investors, follow the portfolios of well-known investors, traders, politicians, and financial experts, and share their investment results.

The second product is an IRL social platform for meeting and connecting with people in real life. It helps users discover places to socialize, meet new people, and build connections for dating, friendship, and business through profiles, QR codes, and location-based features.

Both products are actively being developed and are already in progress. The client is now looking for a marketer who can help attract new users and identify scalable opportunities for organic growth.

Important

This is not a classic SMM role.

The client is not looking for someone whose main responsibility is managing social media, creating content, or growing follower counts. The primary focus is real user acquisition and finding new channels to bring users into the products.

You will be working within a very small team and will essentially own the marketing/growth direction. This means the role requires a high level of initiative, independence, creative thinking, and the ability to find solutions without a predefined playbook.

🎯 What You’ll Do

• Develop and own the marketing and growth strategy for two digital products.
• Research the products, target audiences, and identify the most promising user segments.
• Understand where potential users already spend their time and find effective ways to reach them.
• Identify and test organic user acquisition channels.
• Discover niche communities, professional groups, associations, partnerships, and other access points to target audiences.
• Develop unconventional acquisition approaches instead of relying on a “one user → one paid conversion” model.
• Formulate marketing hypotheses, launch experiments, and analyze the results independently.
• Identify which channels and initiatives actually drive new registrations and users, rather than just views, likes, or followers.
• Explore viral, referral, community-led, and other organic growth mechanisms.
• Promote products through social media, online communities, Google, and other relevant channels.
• Research competitors and successful growth strategies in similar products.
• Analyze how competitors acquire users and identify approaches that can be adapted.
• Use AI tools for research, analysis, content creation, and discovering new marketing opportunities.
• Plan your own work, prioritize initiatives, and take full ownership of results.

💡 Examples of Challenges You’ll Work On

For one of the products, the client sees significant potential in community-led acquisition rather than mass advertising to individual users.

Instead of acquiring users one by one through paid campaigns, the goal is to identify groups that can benefit directly from the product and reach them through:

• Professional associations
• Industry communities
• Business owners
• Unions
• Niche groups
• Community leaders
• Partner organizations
• Influencers and niche communities

Your role will be to identify these opportunities independently and turn them into effective user acquisition channels.

🧩 Requirements

• Commercial experience in Growth Marketing, Digital Marketing, Product Marketing, User Acquisition, Social Media Marketing, or a related field.
• Hands-on experience promoting digital products, platforms, or mobile applications.
• Proven experience with new user acquisition, not only social media growth metrics.
• Understanding of organic growth and user acquisition principles.
• Experience working with online communities, niche groups, partnerships, or other organic acquisition channels.
• Ability to independently identify new growth opportunities and acquisition channels.
• Experience developing and testing marketing hypotheses.
• Ability to own the full cycle: idea → strategy → launch → analysis → optimization.
• Understanding of key digital channels such as Instagram, Facebook, Google, and other relevant platforms.
• Strong analytical and results-oriented mindset.
• High level of independence and ownership.
• Ability to work with limited resources and minimal supervision.
• Willingness to independently learn a new product, audience, and business model.
• English — B2+.

⭐ Nice to Have

• Experience launching or promoting mobile apps.
• Experience with organic user acquisition for apps or digital platforms.
• Experience in community-led growth.
• Experience acquiring users through professional communities, associations, and partnerships.
• Experience with referral and viral growth mechanisms.
• Experience promoting products in fintech, investing, social networking, dating, lifestyle, events, or local discovery.
• Experience with paid advertising.
• Experience using AI tools in marketing.

🎁 What We Offer

• Remote work.
• Full-time, long-term project.
• Opportunity to directly influence the growth and user acquisition of evolving digital products.
• High level of autonomy and ownership.
• Opportunity to propose and independently implement your own marketing ideas.
• International working environment.
• Competitive compensation based on experience and expertise.

🚀 Hiring Process

1. Recruiter Screening

2. Client Interview

3. Offer 🎉