MarTech — Head of Marketing Department

About the Role

Deep Knowledge Group is (www.dkv.global) seeking a Head of MarTech & Marketing to build a data-driven commercial marketing engine across a complex portfolio of technology, analytics, Longevity and DeepTech initiatives.

This is not primarily a brand-management or corporate-communications position.

DKG already produces large volumes of intellectual property, analytical content, databases, dashboards, reports, indices, websites, product materials and strategic initiatives. The challenge is to turn those assets into systematic visibility, qualified audiences, product demand, commercial leads and measurable conversion.

The successful candidate must therefore combine marketing strategy, marketing technology, demand generation, digital infrastructure, analytics and hands-on execution.
 

The Core Problem to Solve

DKG operates across many specialized projects and audiences.

A campaign may be targeting institutional buyers for an investment-intelligence platform, partners for a UAE ecosystem product, users for Longevity Club, a financial partner for the Longevity Banking Card, decision-makers for a white-label analytics solution, or stakeholders around a major index or industry launch.

The Head of MarTech must create an infrastructure that makes these campaigns repeatable rather than reinvented each time.

The ideal operating model is:

Audience & data → segmentation → message → content/assets → distribution → landing page → CRM → nurture → qualified lead → commercial conversion → measurement → optimization

Key Responsibilities

MarTech Infrastructure

• Design and operate DKG's end-to-end marketing technology stack.
• Own CRM architecture from a marketing and lead-generation perspective.
• Build reliable lead capture from websites, landing pages, forms, events and campaigns.
• Improve contact segmentation, enrichment, tagging and audience profiling.
• Implement email automation, nurture sequences and lifecycle workflows.
• Build attribution and analytics sufficient to understand what actually creates valuable leads.
• Integrate websites, CRM, email systems, analytics, social channels and campaign tools.
• Work with IT on technical implementation without turning marketing into an IT-dependent process.
• Use AI and automation aggressively where they materially improve speed, personalization and quality.
   

Demand Generation

• Develop product-specific demand-generation strategies across DKG's commercial portfolio.
• Convert existing databases and audiences into intelligently segmented outreach rather than indiscriminate mass messaging.
• Design multi-channel campaigns spanning email, social, landing pages, content, events, partnerships, SEO and selective paid promotion.
• Develop acquisition and nurture funnels appropriate to very different audiences, from enterprise executives to investors, partners and individual longevity consumers.
• Continuously test messaging, offers, CTAs, pages and distribution channels.
   

Product Marketing

• Work with Product Development and Business Development to understand each priority product deeply enough to position it credibly.
• Convert sophisticated technical and analytical products into clear value propositions.
• Develop messaging frameworks, customer personas, use cases and commercial narratives.
• Ensure sales materials, websites, landing pages, decks and campaigns tell the same story.
• Support commercial launches for new products and major DKG initiatives.
• Feed campaign and customer-response data back into product and commercial strategy.
   

Marketing Operations

• Build a reusable launch and campaign system for DKG.
• Manage the Social Media / Demand Generation Specialist and coordinate relevant designers, content creators and contractors.
• Maintain marketing dashboards and concise performance reporting.
• Establish practical KPIs tied to business outcomes rather than vanity metrics.
   

Current Product Environment

The role will support a portfolio that can include:

• commercial analytics and investment-intelligence platforms;
• UAE/GCC and other regional ecosystem platforms;
• Longevity Club and associated membership/product infrastructure;
• Longevity Banking Card and marketplace products;
• HealthTech and diagnostics products;
• LBams and API-AMS;
• Dubai Longevity Constellation and related partner/replication propositions;
• white-label analytics and intelligence;
• DKG indices, reports and flagship launches;
• strategic partnerships, recruitment and other high-value Group campaigns.

The portfolio is broad by design. The successful candidate must enjoy learning difficult subject matter and turning it into understandable, attractive and actionable communication.
 

Requirements

• 6+ years in MarTech, growth marketing, demand generation, digital marketing or related roles.
• Demonstrated experience designing and operating end-to-end marketing funnels.
• Strong CRM and marketing-automation experience.
• Experience with email marketing, audience segmentation, lifecycle/nurture systems and database-driven campaigns.
• Strong understanding of landing-page optimization, web conversion and digital analytics.
• Proven history of making marketing decisions using data and experiments.
• Experience supporting B2B or technology products with complex value propositions.
• Ability to work directly with Product and Business Development.
• Strong project-management and cross-functional coordination ability.
• Advanced practical use of AI for content, analysis, personalization, research and workflow automation.
• Excellent written and spoken English.
• Ability to work independently in a fast-moving environment with incomplete information.
   

Strong Advantages

• Experience in AI, FinTech, HealthTech, Longevity, DeepTech, SaaS, data or analytics businesses.
• Experience marketing both B2B and B2C products.
• Experience with international campaigns and multiple geographies.
• Experience building or restructuring a MarTech stack.
• Strong understanding of SEO, paid acquisition, retargeting and attribution.
• Experience with product launches, research-driven marketing or executive thought leadership.
• Hands-on experience with HubSpot or comparable CRM/automation platforms.
   

What Success Looks Like

The objective is to move DKG from project-by-project marketing toward a repeatable demand-generation and commercialization engine.

Marketing should become measurable in terms of:

• qualified audience growth;
• relevant leads generated;
• cost and efficiency of acquisition;
• landing-page and funnel conversion;
• meetings or opportunities generated for BD;
• partner/customer pipeline influenced;
• product adoption;
• and ultimately commercial conversion.