Marketing Specialist

Requirements:
— 1+ years of hands-on experience in IT outsourcing marketing 

— Proven exposure to marketing for international markets (US / EU).

— Experience managing LinkedIn activities and creating engaging content for a B2B audience.

— Solid research skills with the ability to analyze target industries, companies, and ideal customer profiles (ICPs).

— Hands-on ability to create various content assets: LinkedIn posts, blog articles, case studies, one-pagers, and sales presentations.

— Basic experience with email marketing campaigns or newsletter setups (or ability to pick it up immediately).

— Ability to collaborate effectively with Sales / Business Development to understand their collateral and lead gen needs.

— Proactive mindset with a high degree of self-organization, being able to take tasks from brief to completion.

Nice to Have:

— Practical experience with AI content and research tools.

— Basic knowledge of SEO principles, WordPress/Webflow updates, or Google Analytics.

— Hands-on experience with email automation or CRM tools.

Role Responsibilities:

— Plan and run marketing activities based on company and sales goals.
— Research target markets, industries, companies and potential customers.
— Create and manage content for LinkedIn and other relevant channels.
— Prepare case studies, success stories, presentations, one-pagers and other materials for Sales.
— Support LinkedIn and outbound campaigns with content, research and ideas.
— Manage and update website content and landing pages.
— Test new channels, content formats and marketing ideas.

Hiring Stages: HR Interview, Technical Interview