Marketing Specialist

Requirements:
— Experience in IT( MUST HAVE), preferably in outsourcing.
— Experience with marketing for international markets, preferably US / EU.
— Experience with LinkedIn and creating content for a B2B audience.
— Ability to research target markets, industries, companies and potential customers.
— Experience with running marketing campaigns and checking their results.
— Ability to create different types of content: LinkedIn posts, articles, case studies, landing pages, presentations, one-pagers and sales materials.
— Experience working with website content.
— Experience with email marketing / newsletter campaigns is a plus, or willingness to learn quickly
— Ability to work closely with Sales / Business Development and understand what marketing support they need.
— Strong research and information-gathering skills
— Proactive and independent approach — able to see what needs to be done and take it forward without constant supervision
— Upper-Intermediate level of English

Role Responsibilities:

— Plan and run marketing activities based on company and sales goals.
— Work with the Sales team on lead generation and finding new business opportunities.
— Research target markets, industries, companies and potential customers.
— Create and manage content for LinkedIn and other relevant channels.
— Prepare case studies, success stories, presentations, one-pagers and other materials for Sales.
— Support LinkedIn and outbound campaigns with content, research and ideas.
— Manage and update website content and landing pages.
— Test new channels, content formats and marketing ideas.

Hiring Stages: HR Interview, Technical Interview