Content Manager

About Project

It is a mobile accounting app for sole traders, freelancers and self-employed workers — income, expenses and tax handled from a phone in minutes rather than evenings.

Every year, hundreds of thousands of self-employed people type "can I claim my phone bill" into Google and land on something written by a content farm, out of date, or aimed at accountants rather than at them. Being the clearest, most accurate answer to those questions is one of the most durable growth assets this business can build — and it compounds while paid channels don't.

The job in one line

You own our written content: what we publish, why, whether it's accurate, and whether it brings us users.

What you'll do

- Own the content strategy and calendar. Build it around real search demand and real user questions, not topics that sound good. Publish to an agreed cadence (4–8 substantial pieces a month) across blog, guides, landing pages, email.
- Win high-intent search. Research and prioritise keywords around allowable expenses, Self Assessment, VAT, deadlines, sole trader vs limited company, and the specific trades and professions we serve. Own on-page SEO, internal linking, content refreshes and technical basics in partnership with Engineering / an SEO consultant. 
- Meet the accuracy bar this subject demands. Tax content is exactly what Google treats as "your money or your life" — it needs demonstrable expertise, named authors, review credits and current dates to rank at all, and it needs to be right regardless of ranking. Every piece touching tax rules, thresholds or figures goes through [our accountant / compliance sign-off] before publishing, and gets re-checked each [April] when rates change.
- Build the deadline content machine. 31 January Self Assessment, the 5 April year end, quarterly VAT/MTD deadlines and the April Budget changes are our peaks. The January content set is written, reviewed and live by November, not drafted in January.
- Own lifecycle and in-product copy. Onboarding emails, activation and re-engagement sequences, deadline reminders, release notes, app store listing copy, plus in-app microcopy in partnership with Product. Measured on activation and retention, not on open rates alone.
- Run the writers. Brief, commission and edit freelance writers and subject-matter contributors [budget: specify], and hold a consistent editorial standard and tone of voice across everything we publish.
- Set the tone of voice. Write and maintain the style guide — plain English, no jargon, no scaring people about HMRC, no condescension about money. Everyone else in the company writes to it.
- Supply the other channels. Turn each substantial piece into raw material for social and creator briefs, and maintain the guides, checklists and templates that Support and Sales send to users.
- Report honestly. Organic sessions and rankings, content-attributed sign-ups and paid conversions, email-to-activation rates, and which pieces earn their keep. Retire or rewrite what doesn't.

 What we're looking for

- 3+ years in content marketing or editorial for a B2C or SaaS product, with responsibility for results rather than output volume.
- Excellent native-standard written English, and the ability to make a dull technical subject genuinely clear. Portfolio of published work required.
- Practical SEO competence: keyword research, search intent, on-page optimisation, content refresh strategy, and comfort in GA4 / Search Console / Ahrefs / Semrush.
- Editing experience — you can improve someone else's draft and give feedback a freelancer will accept.
- Numerate, precise, and willing to check a figure rather than assume it. You'll be corrected by an accountant regularly and won't take it personally.
 

Nice to have

- Experience writing about UK tax, accounting, payroll or personal finance — or an AAT / bookkeeping background.
- You are or have been self-employed, freelance or a sole trader.
- Lifecycle email experience in a real tool (Braze / Customer.io / Klaviyo / Intercom).
- ASO / app store listing optimisation.
- Comfortable in a CMS and with light HTML; experience with a headless setup.
- Experience building a content operation from a standing start.

*Rapidum is an equal opportunities employer. We assess every application against the requirements above and nothing else.*