B2B Demand Generation / Field Marketer

We’re growing fast, and we’re looking for a Field Marketer to lead demand generation and campaign execution for our B2B growth. In this hands-on role, you’ll be launching demand generation, running events, campaigns, and webinars — turning strategy into measurable pipeline. You’ll take full ownership of campaign execution, work closely with our Product Marketing team, and report directly to our CBDO.

Key Responsibilities

• Own demand generation campaigns end-to-end — planning, launch, and results analysis.
• Manage the marketing funnel, from first touch to MQL handoff, keeping sales supplied with qualified leads.
• Organize and run conferences, trade shows, and webinars — logistics, vendor coordination, and post-event analysis. Most events are virtual, with occasional travel required.
• Brief and manage external contractors — designers, videographers, writers — to produce marketing assets on time and on brief.
• Identify, test, and scale new acquisition channels based on performance data.
• Monitor campaign performance using key metrics (CPL, MQL, conversion, ROAS) and translate results into next steps.
• Collaborate with Product Marketing and sales to keep campaigns aligned with company priorities.
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Requirements

• Proven, hands-on track record in B2B marketing, with real ownership of campaign execution — not only planning.
• Successful track record of running demand generation or growth campaigns independently, start to finish.
• Experience organizing events (conferences and/or webinars) end-to-end.
• Experience managing external vendors, agencies, or contractors.
• Strong project management skills — comfortable handling multiple campaigns and deadlines at once.
• Results-oriented mindset with a high level of autonomy and responsibility.
• Ability to stay organized and prioritize effectively across several moving parts.
• At least an Upper-Intermediate (B2) level of English.
• Willingness to travel occasionally for key conferences and events.
   

Nice to have

• Experience with HubSpot or a similar marketing/CRM platform.
• Basic copywriting or visual/design sense — enough to brief well and evaluate vendor output.
• Experience working closely with a sales team on lead handoff and alignment.

We Offer

• Opportunity to contribute to a mission-driven startup and support prestigious clients, including governments worldwide, enterprise clients, and leading NGOs in tackling global security challenges.
• Autonomy and freedom to drive experiments and bring your own ideas to life.
• Work from wherever you’re most productive — the role is 100% remote. If you’d rather work alongside the team in person, we also offer coworking spaces in Kyiv and Lviv.
• Flexible, unlimited time-off policy.