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Lead Marketing Analyst / Marketing Lead Offline

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to $3000
  •  Lead Marketing Analyst / Marketing Lead 
    Location: Remote (Work hours: CET / Central European Time)
    Employment Type: Full-time
    Salary: $2,500 – $3,000 Gross / month
    Product: TruxSpot.com — US-based LogTech marketplace platform for truck parking, connecting truck drivers & fleet operators with parking lot owners across the USA.
    About TruxSpot
    At TruxSpot, we are building a next-generation smart marketplace and logistics ecosystem for commercial trucking in the United States. We help truck drivers find and reserve hourly to long-term parking while enabling parking lot owners to automate operations and maximize profitability.
    With live web and mobile apps (iOS & Android) and rapid growth across the US market, we are scaling our marketing team. We are looking for a Marketing Lead / Analyst to take ownership of marketing strategy, end-to-end analytics, and content team management to drive scalable growth across both B2C (drivers/fleets) and B2B (parking lot owners) segments.
    Key Responsibilities
     * Analytics & Performance Tracking: Build and maintain end-to-end analytics (from performance marketing and SMM metrics to app installs, bookings, and LTV). Identify growth drivers and translate raw data into strategic business decisions.
     * Strategy & Funnels: Develop and execute a comprehensive marketing strategy tailored to the US market. Segment target audiences (B2C & B2B) and design high-converting acquisition and content funnels.
    Paid Acquisition & Campaign Execution: Plan, launch, manage, and optimize paid advertising campaigns in Google Ads and other relevant channels to drive bookings, app adoption, and qualified parking lot owner leads. Own campaign setup, targeting, budgets, creative testing, and ongoing performance optimization.
  • Email & Lifecycle Marketing: Build and execute segmented email campaigns and automated journeys for drivers, fleet operators, and parking lot owners, including onboarding, lead nurturing, repeat bookings, and reactivation. Track clicks, conversions, and revenue generated.
  • Budget & Conversion Tracking: Manage the marketing budget and ensure accurate campaign tracking together with the product and engineering teams. Allocate spend based on acquisition costs, customer value, and business outcomes
     * Leadership & Management: Lead and guide a team of 2 SMM / Content Creators. Break down marketing strategies into actionable tasks, establish KPIs, review content, and control delivery timelines.
     * Structure & Process: Establish a structured hypothesis-testing framework, perform market and competitor research, and streamline all marketing activities into a predictable system.
    Requirements
     * Analytical Expertise: Proven track record in Product & Marketing Analytics (GA4, Amplitude/Mixpanel, Looker Studio, or equivalent) with strong data analysis capabilities.
     * Strategic & Systematic Mindset: Business-first orientation focused on unit economics and core metrics (CAC, ROAS, Retention, Conversion Rates) rather than vanity metrics.
     * Leadership Skills: Experience setting tasks, managing workflows, and leading content creators toward structured targets and performance KPIs.
     * English Proficiency: B2–C1 (Upper-Intermediate to Advanced) written and spoken English for market analysis, strategy creation, and team alignment.
    Requirements:
  • Hands-on experience launching and optimizing Google Ads campaigns, managing advertising budgets, and improving conversion performance.
  • Practical experience with email marketing platforms, audience segmentation, automated email flows, and campaign reporting.
    Nice to Have:
     * Hands-on experience targeting the US market (preferably within Logistics, LogTech, B2B SaaS, Marketplaces, or Mobile Apps).
    What We Offer
     * Salary: $2,500 – $3,000 Gross / month.
     * Flexibility: 100% remote work within a comfortable CET schedule.
     * Impact: Work on a live, fast-scaling product in the massive US commercial transportation industry.
     * Autonomy: Direct collaboration with founders, low bureaucracy, and freedom to test and execute data-backed ideas.

Required languages

English B2 - Upper Intermediate
Ukrainian B2 - Upper Intermediate
📊 $2000-3500 Average salary range of similar jobs in analytics →
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