Senior User Acquisition Manager (Web)

At MacPaw, we craft software that makes everyday tech life simpler, cleaner, and more enjoyable. From globally loved products like CleanMyMac and Setapp to emerging cybersecurity tools like ClearVPN and Moonlock, we are building a product ecosystem that reaches millions of people worldwide.

We’re looking for a Senior User Acquisition Manager (Web) to join the team behind CleanMyMac, MacPaw’s flagship product with millions of users globally.

CleanMyMac is an all-in-one macOS utility designed to clean, optimize, and protect Mac computers. It helps users maintain peak performance, secure their privacy, and easily keep their Mac running smoothly.

As a Senior User Acquisition Manager, you will take ownership of driving new paid user growth and managing performance marketing budgets at scale. You’ll define, test, and coordinate multi-channel media strategies, lead creative testing frameworks, and independently validate new paid acquisition channels from hypothesis to go/no-go verdicts.

If you’re excited to help scale CleanMyMac’s paid growth engine and unlock the next stage of customer acquisition across Tier-1 and global markets, we’d love to hear from you.

In this role, you will:

• Take full end-to-end ownership of driving new paid user growth at efficient CAC and target payback metrics.
• Build quarterly media-mix plans and allocate monthly budgets across digital acquisition platforms.
• Own the hands-on management and optimization of campaigns across Google Ads (PMax, Demand Gen, Search) and Meta Ads, leveraging automated and value-based bidding.
• Formulate hypotheses, design testing protocols, define success criteria, and deliver go/no-go decisions for new paid acquisition channels.
• Lead the creative strategy by running structured testing frameworks and briefing in-house copywriters and designers for high-velocity ad creative production.
• Design holdout and incrementality tests to evaluate true channel performance beyond standard attribution.
• Maintain data-tracking integrity, setting up advanced conversion signals (enhanced conversions, CAPI, Customer Match).

• Apply AI tools and automated workflows to streamline competitor monitoring, search query insights, and ad optimization.

   

Skills you’ll need to bring:

• 5+ years of experience in paid acquisition/performance marketing, with 3+ years specifically in a B2C subscription or SaaS environment.
• Strong track record of driving paid customer acquisition for B2C desktop products, with a solid understanding of desktop-specific acquisition funnels and strict CAC/payback targets.
• Fluency in unit economics: CAC, LTV:CAC, payback periods, break-even ROAS, and contribution margin.
• Deep hands-on experience managing Google Ads (PMax, Demand Gen, Search) and Meta Ads.
• Expertise in media planning, forecasting, and dynamic budget reallocation based on real-time campaign performance.
• Proven ability to run structured creative testing and collaborate effectively with creative production teams.
• Proficiency in advanced measurement, including incrementality/holdout testing.
  Technical comfort with clean data tracking, signal setup, and conversion APIs.
• High level of autonomy and a self-driven, analytical mindset.
• Practical experience applying AI tools and automations in daily performance marketing workflows.

• Strong written and spoken English (B2+)

   

As a plus:

• Experience launching and validating new paid channels from scratch (test design, budget allocation, go/no-go decisions).
• Hands-on experience with DSP platforms and Microsoft/Bing Ads.
• Experience testing emerging ad formats (e.g., ChatGPT Ads).
• Experience optimizing B2C web-to-desktop-app acquisition funnels.

What we offer:

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life’s needs
  Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.

• We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
   

  *Some benefits are under development, and new adjustments are possible.