Middle Product / Game UI/UX Designer (Gamification)

Live Animations is a Ukrainian gamification company. We create and integrate games and gamified mechanics into mobile apps and digital products of major brands.

Our products are used by millions of people. Our partners include Silpo, Sense Bank, Nova Poshta, Uklon, Mastercard, Auchan, Kaufland, and other major Ukrainian and international brands.

We help businesses increase engagement, retention, and interaction frequency through gamification.

Who We’re Looking For

We’re looking for a designer who operates at the intersection of two worlds — Product Design and Game UI/UX.

Someone who is equally comfortable designing a clear user flow inside a banking or retail app and creating interfaces for quests, progression, rewards, or the game itself.

This is not a pure Game Artist role, where the main focus is on icons, characters, and game assets. It’s also not a traditional Product Designer role focused primarily on large design systems and standard native flows.

We’re looking for someone in between: a strong UX and product-thinking foundation combined with an understanding of game UI, modern game mechanics, and player motivation.

For us, it’s not enough to simply “design a screen.” You should understand what the user needs to see, what they should do next, and what will make them want to come back.

What You’ll Do

• Design user flows, UX logic, and UI for gamified experiences — from wireframes to final polish.
• Create interfaces for games and meta-game experiences: onboarding, progression, quests, rewards, achievements, leaderboards, and more.
• Design mechanics that integrate naturally into existing mobile apps and digital products.
• Create UI kits, components, game elements, icons, and work with 2D graphics.
• Adapt game UI to a client’s brand guidelines without losing the feeling of a game.
• Think about usability, engagement, motivation, and user behavior — and propose your own solutions rather than simply executing a ready-made brief.
• Work closely with PMs, developers, game designers, and 2D/3D artists, taking your designs through to implementation.

What Matters to Us

• 4+ years of experience in UI/UX or Product Design.
• Hands-on experience in gamedev, mobile games, or gamification — mandatory.
• A portfolio that demonstrates both strong UX and strong visual design, rather than focusing on only one of these areas.
• Understanding of mobile UX, game UI, and basic game design / gamification mechanics.
• Strong Figma skills: components, auto layout, prototyping, UI kits.
• Photoshop / Illustrator or other tools for working with 2D graphics.
• A strong sense of composition, color, typography, and visual hierarchy.
• The ability to explain and defend your design decisions, work with feedback, and independently explore strong solutions.
• And yes — it’s important that you play games. You don’t need to know every Steam release, but quests, progression, rewards, boosters, and other core game patterns shouldn’t feel like abstract terms to you.

We’ll Be Especially Excited If You

Don’t wait for a detailed brief before you start thinking.

You might get a task as broad as: “We need to motivate users to come back every day.” You can break down the problem, research references, come up with several solutions, and explain why one approach is stronger than the others.

You work like this:

See a problem → analyze it → propose options → explain your reasoning → take the solution through to implementation.

You’re able to say not only “I can design this,” but also “Here’s how I would solve this problem — and here’s why.”

Opportunity to Grow into a Design Lead

Over time, this role may include coordinating the work of other designers.

That’s why it will be a strong plus if you can organize design work, define tasks, provide constructive feedback, and are interested in gradually taking ownership of the overall design direction.

What You’ll Get

• Real products — millions of people will interact with your interfaces through the apps of major brands.
• Unusual challenges — instead of endless standard screens, almost every project brings a new mechanic, brand, and behavioral challenge.
• The intersection of Product Design, Game UI/UX, and Gamification — an opportunity to grow across several strong disciplines at once.
• Impact on the product — we expect designers to participate in finding the right solution, not just execute tasks.
• A strong team and room to grow — PMs, developers, designers, 2D/3D specialists, and an opportunity to gradually move toward a Design Lead role.
• Flexibility — Full Remote or hybrid in Kyiv, 1–2 days per week in the office; 17 paid vacation days per year.
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If you see yourself in this profile, send us your CV and portfolio.

We’re especially interested in projects where you’ve worked with both product UX and game UI or gamification.

We’d love to meet you and learn more about your work!