Senior Media Buyer — Team Lead (Google PMax + Meta)

Remote · Part-time or Full-time · Very competitive salary (discussed individually) + Commission

ABOUT US

wehiremediabuyers.com — we're a Western team with offices in Dubai and Cyprus (EU), running direct response offers at scale in the US market — e-commerce/gadgets, health & wellness (nutra), and business opportunity (bizopp) verticals. We buy media on Google and Meta, run our own funnels, VSLs, and advertorials, and we move fast.

We're now building out a senior media buying team — and we're looking for the person who will lead it.

THE ROLE

This is not a junior position. We're hiring a Senior Media Buyer / Team Lead — someone who has personally scaled aggressive direct response campaigns, knows what profitable looks like at real spend levels, and is ready to build and lead a buying team from the ground up.

Your main battlegrounds:

Google Performance Max (PMax) — scaling US e-commerce / gadget offers with Google Shopping products. This is the core focus of the role. You should know PMax inside out: product feed strategy, Shopping setup, asset group structure, signal engineering, how to feed the algorithm what it needs, and how to scale without killing ROAS.

Nutra VSLs — aggressive direct response funnels for the US health & wellness market. You know how VSL traffic behaves, how to keep accounts alive, and how to scale winners hard.

Bizopp VSLs & Advertorials — business opportunity offers running through video sales letters and advertorial pre-sells on Meta and Google.

Quiz Funnels (Genesis style) — 50-page quiz funnels in the Genesis style running on Meta. If you've bought traffic to Genesis-style funnels, you know exactly what we mean.

If your background is brand marketing or "awareness campaigns," this isn't the role. If you live in ROAS, CPA, AOV, and payout math — keep reading.

WHAT YOU'LL DO

• Own campaign strategy, launch, optimization, and scaling on Google (PMax, Search, YouTube) and Meta
• Scale winning campaigns aggressively while protecting margins
• Analyze funnels end-to-end: creative → LP/advertorial → VSL → checkout — and tell us where the money is leaking
• Own creative strategy: work with our creative and funnel teams on angles, hooks, and testing roadmaps
• Run market intelligence with spy tools — analyse what's winning, decide what we clone and adapt, and direct the team accordingly
• Build the media buying team: define processes, hire, onboard, and lead buyers as we grow
• Report on the numbers that matter: spend, ROAS, CPA, LTV — no vanity metrics

REQUIREMENTS

• Proven, hands-on experience scaling Google PMax with Google Shopping products for US e-commerce — you can show real results
• Strong direct response background on Meta and Google in aggressive verticals (nutra, bizopp, or similar)
• Experience with VSL funnels, advertorial pre-sells, and quiz funnels (Genesis style is a big plus)
• Deep understanding of unit economics: ROI, ROAS, CPA, AOV, LTV, payout structures
• Experience managing significant monthly budgets
• Senior mindset: you take ownership, make decisions with data, and don't need hand-holding
• Ready to step into a Team Lead role — building processes and people, not just campaigns
• English — working proficiency (all offers, funnels, and comms are in English)
• Ukrainian or Russian — fluent
• Creative strategy — this is a must, not a bonus. You can break down why a creative wins, brief new angles and hooks, and own the creative testing roadmap
• Spy tools — daily user of ad spy tools. You analyse what's scaling in the market, spot winning funnels and creatives, and lead the team on what to clone, adapt, and beat
• Experience with trackers (Keitaro or similar), server-side tracking, Conversion API
• Account structure / compliance experience in aggressive verticals
• Prior team lead or head of media buying experience
• Experience with US celeb, supplements, or info-product offers

WHAT WE OFFER

• Very competitive salary — discussed individually after negotiation, based on your track record
• Part-time or full-time — your choice, we care about output
• 100% remote — work from anywhere
• Real budgets, fast decisions, no corporate bureaucracy
• Ground-floor opportunity to build and lead your own team
• Direct collaboration with the founders
   

Not a PMax Person? Apply Anyway.

This posting focuses on Google PMax + aggressive direct response, but we're always opening new fields. If you're a strong media buyer or performance marketer in a different area — apply and tell us your field of expertise. We read everything.