User Acquisition Manager

Key Responsibilities

• Develop and execute user acquisition strategies across paid social and search channels, with a strong focus on scalable growth.
• Manage and optimize campaigns throughout the full acquisition cycle — from launch and testing to scaling and performance improvement.
• Analyze campaign, funnel, and revenue data to identify growth opportunities and make data-driven decisions on budgets, targeting, creatives, and traffic sources.
• Work closely with media buyers, analytics, tracking, creative, and finance teams to ensure efficient campaign execution.
• Manage significant monthly advertising budgets and continuously optimize for ROAS, CAC, LTV, retention, and overall profitability.
• Develop and test new acquisition approaches, audiences, creatives, and campaign structures to drive sustainable growth.
• Monitor tracking and attribution, identify technical or performance issues, and coordinate their resolution with relevant teams.
• Build clear performance reports and communicate key insights, risks, and recommended actions to stakeholders.
• Contribute to scaling successful campaigns and entering new traffic sources, markets, and verticals.

Requirements

• 3–5+ years of hands-on experience in User Acquisition, Media Buying, or Performance Marketing.
• Strong practical experience with paid social platforms such as Meta, TikTok, Snapchat, and NewsBreak.
• Proven track record of managing and scaling monthly advertising budgets of $100K+.
• Strong analytical skills and the ability to turn performance data into actionable growth strategies.
• Good understanding of key acquisition and revenue metrics, including ROAS, CAC, LTV, retention, ARPU, and ARPPU.
• Hands-on knowledge of tracking and attribution technologies, including pixels, CAPI, UTMs, and server-to-server integrations.
• Experience with A/B testing, creative testing, audience segmentation, and high-volume campaign experimentation.
• Understanding of web funnels, user behavior, and revenue optimization.
• Experience working with direct advertisers, media buying teams, and cross-functional departments.
• Strong organizational and communication skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Upper-Intermediate English or higher.
• Experience in verticals such as eCommerce, dating, health & fitness, social casino, entertainment, or finance lead generation is a plus.