User Acquisition Manager

Role overview

We are looking for a User Acquisition Manager who will be responsible for building, testing, and scaling paid acquisition channels while continuously improving the full user acquisition funnel.

This role goes beyond campaign setup and media buying. The focus is on systematic experimentation, understanding user behavior across the funnel, identifying scalable acquisition opportunities, and translating performance data into clear decisions.

The ideal candidate is comfortable working with relatively small testing budgets, extracting meaningful learnings quickly, and scaling only when the economics and conversion data support it.
 

Key responsibilities

• Plan, launch, manage, and optimize paid acquisition campaigns across Meta Ads and Google Ads.
• Own the acquisition funnel from ad impression through landing page, onboarding, conversion, and paid user acquisition.
• Develop and continuously test new audiences, campaign structures, creatives, offers, messaging, and landing-page hypotheses.
• Analyze campaign and funnel performance to identify bottlenecks and opportunities for improvement.
• Define and monitor key acquisition metrics including CAC, CPA, CPC, CPM, CTR, CVR, ROAS, payback period, and LTV/CAC.
• Build structured experimentation frameworks and prioritize tests based on expected impact.
• Work closely with creative, product, design, and analytics teams to improve conversion performance.
• Translate performance data into actionable creative and product hypotheses.
• Identify winning acquisition patterns and develop strategies for scaling them efficiently.
• Manage budgets dynamically based on campaign performance and business priorities.
• Maintain clear reporting on acquisition performance, experiments, learnings, and next steps.
• Work closely with founders and the product team on growth strategy and go-to-market execution.
   

Required technical skills

• 3+ years of experience in User Acquisition, Performance Marketing, Growth Marketing, or a similar role.
• Strong hands-on experience with Meta Ads Manager.
• Strong hands-on experience with Google Ads.
• Experience managing conversion-focused campaigns across multiple stages of the funnel.
• Strong understanding of campaign structure, targeting, bidding, attribution, and optimization logic.
• Experience working with Meta Pixel, Conversion API, Google Analytics, GTM, or similar tracking infrastructure.
• Ability to analyze campaign performance using spreadsheets, analytics tools, and advertising platform data.
• Strong understanding of funnel metrics and unit economics.
   

Required analytical & cognitive skills

• Strong analytical and hypothesis-driven mindset.
• Ability to distinguish meaningful performance signals from short-term advertising noise.
• Ability to work with limited budgets and design experiments that generate actionable learnings.
• Strong understanding of funnel optimization and conversion mechanics.
• Ability to identify the real reason behind performance changes rather than optimizing individual metrics in isolation.
• Ability to translate business objectives into acquisition strategies and measurable experiments.
• Strong prioritization skills and ability to focus resources on the highest-impact opportunities.
• High level of ownership and independence.
• Comfortable working in an early-stage environment where processes and acquisition playbooks are still being developed.
• Proactive, experimentation-oriented approach to growth.
   

Nice to have

• Experience with B2B, professional networking, marketplace, SaaS, subscription, or mobile app products.
• Experience building and optimizing quiz, onboarding, or lead-generation funnels.
• Experience with iOS app acquisition and App Store conversion funnels.
• Experience with creative performance analysis and developing briefs for designers or UGC creators.
• Experience with attribution platforms such as AppsFlyer, Adjust, or similar.
• Experience with A/B testing tools and landing-page optimization.
• Experience with lifecycle marketing, retargeting, and remarketing campaigns.
• Basic understanding of SQL, BI tools, or product analytics platforms.
• Previous experience scaling campaigns from small experimental budgets into predictable acquisition channels.