Creative Strategist — Meta Ads (AI Video Focus)

We create high-performing ad creatives for DTC brands running paid campaigns on Meta (Facebook and Instagram).

We are looking for a creative, analytical, and proactive Creative Strategist who can turn product research and audience insights into concepts, hooks, and scripts that capture attention and drive conversions.

What You’ll Do

• Research brands, products, target audiences, competitors, and market trends to identify strong creative angles.
• Search for and develop creative ideas for Meta ads. We will teach you our internal research process and show you how to find scalable concepts.
• Write scripts, hooks, voiceover copy, on-screen text, and CTAs for short-form vertical videos.
• Develop multiple hook variations for testing different angles, customer pain points, motivations, and audience segments.
• Adapt creative concepts into different formats, including AI-generated videos, UGC-style videos, product demonstrations, testimonial-style ads, static-to-video concepts, and end cards.
• Analyze creative performance data and iterate based on results: identify what works, cut what does not, and develop new variations of winning concepts.
• Collaborate with video editors, AI video creators, UGC creators, and the performance marketing team.
• Stay up to date with creative trends, competitor ads, AI tools, and best practices for Meta advertising.

What You Should Be Able To Do

• Write a script that sells: a strong hook, a clear angle, a reason to keep watching, understandable product benefits, and a compelling call to action. This is the core skill for this role and is non-negotiable.
• Understand the fundamentals of what makes a Meta ad convert: hooks, pacing, retention, visual storytelling, customer objections, benefits, and the first three seconds of a video.
• Understand how short-form vertical video works, especially in a 9:16 format for Reels, Stories, and Feed placements.
• Think in terms of creative testing: develop several angles, hooks, and iterations rather than relying on one “perfect” idea.
• Conduct basic product, audience, competitor, and market research.
• Be comfortable using AI tools, or be a fast learner who is genuinely interested in experimenting with new tools.
• Communicate clearly in English and write natural, conversion-focused English copy.

Tools We Provide

We provide all the tools needed for high-quality work, creative research, and ideation, including:

• ChatGPT
• Claude
• Other AI tools for creative research and idea generation
• Tools for competitor and ad research
• Internal frameworks, examples, and training materials
• Guidance on our creative strategy process, research workflow, and testing methodology

You do not need to know every tool from day one. What matters most is curiosity, initiative, attention to detail, and the ability to learn quickly.

Experience

Previous experience specifically as a Creative Strategist is not required.

You may be a good fit if you have experience as a:

• SMM Manager
• Content Creator
• Copywriter
• UGC Creator
• Video Editor
• Media Buyer with a strong creative understanding
• Marketing Specialist
• Performance Marketer

The title “Creative Strategist” can be new to you. What matters is your ability to understand what captures attention, write scripts that sell, develop ideas systematically, and think in terms of performance.

Requirements

• English level: B2+.
• Strong written English skills. You will not need to communicate directly with clients, but you should be able to understand spoken English and follow what is being said in video content.
• Working hours: 10:00–18:00.
• Your own laptop and stable, fast internet connection.
• Ability to meet deadlines and manage multiple creative tasks.
• Attention to detail and willingness to receive feedback, iterate, and improve.
• Interest in performance marketing, Meta Ads, e-commerce, AI video tools, and creative strategy.

Mandatory Test Assignment

As part of the hiring process, shortlisted candidates will be asked to complete a mandatory short test assignment.

The test assignment should take approximately one hour to complete. If your application is selected for the next stage, we will send you the test assignment and instructions via direct message.

The completed assignment must be submitted in a Google Doc. Please make sure the sharing settings are set to “Anyone with the link.”

Please note: candidates who do not complete and submit the test assignment will not be considered for this position.

Hiring Process

1. Initial application review and invitation to complete the mandatory test assignment.
2. Complete and submit the test assignment in a Google Doc.
3. Interview with our team.
4. Contract and NDA signing.

About Us

We are a young, international team focused on performance marketing and creating ad creatives that deliver measurable results.

We work in a fast-moving environment with minimal bureaucracy and no unnecessary formality. We value ownership, clear communication, curiosity, initiative, creative thinking, and the ability to learn quickly.

Our goal is simple: create better creative, test faster, learn from data, and help our clients scale.