Head of Marketing / Growth Marketing

About Coinask

Coinask is an AI assistant that helps you understand and manage your crypto portfolio. Connect your exchange accounts, track all your assets in one place, and get clear explanations about what’s happening in the market and how it affects your portfolio.
 

We're a small, fast-moving team at an early stage, focused on building trust in a category where most products either oversimplify or overwhelm.
 

The role

We're hiring our first Head of Marketing: a generalist who will own marketing strategy and execution end-to-end, working directly with the founding team. 
This is not a role for someone who wants to manage a large department; it's for someone who wants to build the engine themselves, get their hands dirty, and make sharp calls about where organic growth can actually come from in a category where paid advertising is restricted on most major networks.

You'll be the primary owner of acquisition, content, community, and creator/affiliate channels, and you'll work closely with product on onboarding, activation, and the shareable moments that turn users into distribution.
 

What you'll own

Acquisition & Organic Growth

• SEO, GEO, and AEO (answer-engine optimization) strategy — including how Coinask is represented inside ChatGPT, Perplexity, and Gemini
• Programmatic pages built from our own live data (supported exchanges, token universe, news sources) — working tools, not templated articles
• SEO/GEO audits and keyword strategy
   

Community & Creators

• Run an affiliate program with real, published economics
• Develop an influencer strategy weighted toward credible, sceptical-audience reviewers rather than pure reach
• Own our presence on Reddit, Telegram, Instagram and X as a labelled company voice — answering, not pitching
• Grow community ecosystem and newsletter programs
   

Content

• Curate the own hybrid (human 🤝 AI) content engine serving for all marketing directions
• Founder-driven and educational content (including a Coinask Academy track)
• Curate and edit product-generated insights into a public, indexable answers surface
   

Brand & Trust

• Shape a security and trust narrative that a technical reviewer can actually verify
• Take clear, defensible public positions on topics we have real opinions on (e.g. safety architecture of non-custodial AI agents)
• Maintain tone of voice and brand foundations across channels
   

Cross-functional

• Partner with product on onboarding, activation, and shareable in-product moments
• Track and report on channel performance and organic share of growth
   

What we're looking for

• A proven generalist track record spanning content, growth, social, and affiliate/community work — not narrow specialization
• Experience owning marketing strategy and execution end-to-end in a small team or startup environment
• Solid understanding of crypto, DeFi, exchanges, wallets, and on/off-ramps, with the ability to explain complex ideas simply to a non-expert audience
• 100% AI-native person (don’t invent a wheel and live like you’re in 2040)
• Strong writing and storytelling ability in English
• Hands-on comfort with SEO/GEO/AEO tools, content distribution and channel-level metrics
• Experience building or scaling an affiliate or creator program with real unit economics
• Nice to have: experience marketing in a category with restricted paid access (crypto, gambling, adult) and knowledge of how to build reach without it
   

How we work

We're staying deliberately lean rather than building out a full marketing department. As we grow, we expect to organize around focused growth pods (acquisition, community & creators, product growth) rather than a traditional brand/demand-gen/PMM stack — you'll help shape that structure as we scale.