Product Researcher (Project-based)

We are looking for a Product Researcher on a project basis to conduct product and market research on international B2C markets. We need a specialist who can independently navigate from a broad research question to a specific product development recommendation. 

The topics can vary: EdTech, AI, consumer digital products, emerging trends, new markets, and customer opportunities. 

What you will do 

• Research international B2C markets (primarily the US, Europe, MENA, and APAC). 
• Identify emerging trends, new customer segments, and product opportunities. 
• Evaluate markets using metrics: TAM / SAM / SOM, overall market size, growth rates, and demand signals. 
• Analyze customer needs, main pain points, Jobs-to-be-Done, use cases, and willingness to pay. 
• Conduct competitive analysis: market mapping, positioning, pricing, product features, business models, Go-To-Market strategies, and user reviews. 
• Analyze available product and marketing data (CTR, Conversion Rate, CPA / CAC, Lead Quality, Retention, etc.). 
• Assess the potential of new product opportunities, key risks, and assumptions. 
• Formulate specific recommendations: what to validate next, for whom, where, and why. 

What we expect as an output 

Every research should provide not just a set of facts, but actionable material for making managerial or product decisions. Depending on the task, this could be: 

• Market and competitor map; 
• Market sizing; 
• Customer segmentation; 
• Trend and opportunity map; 
• Key insights and hypotheses; 
• Opportunity assessment, risks, and unknowns; 
• Final recommendations and next steps for validation. 

What is important to us 

• Strong analytical and critical thinking skills. 
• Ability to work with incomplete, contradictory, and ambiguous information. 
• Ability to clearly distinguish between facts, assumptions, hypotheses, and conclusions. 
• Ability to verify sources and evaluate the quality of evidence. 
• Business sense and the ability to see a real product opportunity behind the data. 
• High level of autonomy in work. 

Important requirement regarding the use of AI 

We actively use AI in our work and encourage its use during research. However, AI cannot replace your own analysis. We expect the Researcher to: 

• Independently verify facts and sources. 
• Not present AI-generated answers as the results of their own research. 
• Not rely on unverified AI summaries or hallucinated data. 
• Be able to explain the logic behind every important conclusion. 
• Use AI as a tool to accelerate the process, not as a source of ready-made answers. 

Working format 

• Freelance collaboration / project-based work. 
• Each research is a separate project with an agreed scope of work, deliverables, and deadlines. 
• Payment is made for each completed research project. 
• The number and topics of projects may vary depending on our needs. 

Will be a plus 

• Experience in Product Research, Market Research, Product Discovery, or Business Analysis. 
• Experience researching B2C digital products, EdTech, AI, or SaaS. 
• Experience working with international markets. 
• Ability to work with analytics tools (SimilarWeb, Statista, Crunchbase, Google Trends, etc.). 
• Experience conducting in-depth customer interviews or surveys. 
• Experience finding product opportunities at the early stages of product development.