Affiliate Manager (Africa)

📍 Remote | iGaming Brand | South Africa & African Markets

ABOUT THE ROLE

We are looking for a Middle Affiliate Manager with hands-on experience in the iGaming industry.

You will be responsible for managing existing affiliate partnerships, recruiting new partners, negotiating commercial terms, and analyzing traffic quality and profitability. The main focus will be South Africa; however, experience with other African GEOs, including Kenya, Nigeria, Uganda, and Tanzania, will also be highly relevant.

This role is a strong fit for an autonomous, results-oriented professional who can manage multiple priorities, meet deadlines, and work effectively without constant supervision.

WHAT YOU WILL DO

• Manage an assigned portfolio of affiliate partners and build strong, long-term relationships.
• Identify, recruit, onboard, and activate new affiliate partners.
• Search for new traffic sources and propose new acquisition opportunities.
• Lead commercial negotiations and agree on partnership terms across different payment models.
• Work with SEO, paid social, influencer, content, and other traffic sources.
• Issue and manage tracking links through the affiliate platform.
• Monitor affiliate performance and analyze traffic quality, FTD volumes, and profitability.
• Evaluate the ROI and payback of acquired traffic and make data-driven optimization decisions.
• Prepare briefs for promotional materials, banners, bonuses, and promo codes.
• Coordinate tracking and technical integrations, including GTM and pixel implementation.
• Collaborate with Product, Design, Technical, and Finance teams.
• Verify affiliate payments and coordinate payouts with the Finance team.
• Monitor market activity and identify new opportunities to grow the affiliate channel.

KEY GOALS DURING THE PROBATION PERIOD

• Build a strong understanding of the product, target market, affiliate platform, and current partner portfolio.
• Establish effective communication with existing affiliate partners.
• Identify and onboard new partners capable of generating relevant traffic.
• Generate qualified FTDs while maintaining the required traffic profitability.
• Assess which traffic sources should be scaled, optimized, or discontinued.
• Introduce new partnership ideas and traffic acquisition opportunities based on previous experience.
• Demonstrate the ability to work autonomously, manage multiple priorities, and take ownership of results.

Final numerical KPIs will be defined based on the current acquisition volumes and will primarily focus on FTD generation and traffic profitability.

WHAT WE ARE LOOKING FOR

• At least one year of experience as an Affiliate Manager in the iGaming industry.
• Hands-on experience with affiliate management platforms such as Affilka, NetRefer, B2B platforms, or custom-built solutions.
• Experience issuing tracking links and analyzing partner-level traffic performance.
• Experience with the South African market is highly preferred.
• Experience with other African markets, such as Kenya, Nigeria, Uganda, or Tanzania, will also be considered.
• Experience working with licensed or regulated gambling products would be a strong advantage.
• Understanding of SEO, paid social, content, influencer, and other affiliate traffic sources.
• Experience with different commercial models, including flat fees, listings, CPA/CPI, Revenue Share, Hybrid, and spend-based agreements.
• Strong knowledge of key iGaming metrics and how they are calculated, including FTD, GGR, NGR, Hold, ROI, and traffic payback.
• Proven experience managing meaningful FTD volumes and a portfolio of active partners.
• Ability to evaluate traffic quality and profitability rather than focusing only on acquisition volumes.
• Upper-Intermediate or higher level of English, as both the team and many partners communicate in English.
• Strong negotiation, communication, and relationship-management skills.
• Ability to work effectively in a fast-paced, multitasking environment.
• High level of autonomy, accountability, and ownership.
• Ability to travel internationally and attend iGaming conferences in Europe.

WHY JOIN US

• Fully remote position.
• Performance-based bonus focused on traffic profitability after the probation period.
• Opportunity to manage significant affiliate traffic volumes and budgets.
• Freedom to test new traffic sources and propose your own acquisition ideas.
• Regular participation in international iGaming conferences.
• Trust-based culture with minimal micromanagement.
• High level of autonomy and direct influence on the growth of the affiliate channel.