Lead PPC Specialist

FutureMedia is a remote-first team building and scaling high-impact digital products across SaaS, AI-powered solutions, and consumer web and mobile applications.

We operate a portfolio of high-traffic B2C subscription products in the US market, where each Business Unit functions as an independent P&L with dedicated product, growth, and engineering teams.

We move fast, think analytically, and focus on building scalable growth systems that drive measurable business impact.

About the Role

We’re looking for a Lead PPC Specialist to own and scale our paid acquisition strategy across multiple digital channels and products.

This role combines strategic leadership with hands-on performance marketing expertise. You’ll be responsible for managing multi-million-dollar acquisition budgets, identifying new growth opportunities, optimizing funnel performance, and driving sustainable customer acquisition at scale.

You’ll work closely with product, design, analytics, and leadership teams to accelerate growth across our subscription-based products in the US market.

What You’ll Do

• Own and execute the user acquisition strategy across Paid Search and emerging channels
• Manage and optimize multi-million-dollar marketing budgets focused on scalable and profitable growth
• Launch, analyze, and continuously improve campaigns across platforms including Google Ads Bing, Taboola, Quora, and others
• Identify and test new acquisition channels, audiences, and growth opportunities
• Monitor and optimize key performance metrics including CAC, CPL, CPA, ROAS, ROMI, LTV, and ROI
• Build forecasting models, budget recommendations, and scalable reporting frameworks
• Drive experimentation across creatives, landing pages, targeting, and funnel optimization initiatives
• Collaborate closely with product, design, and copywriting teams to improve conversion performance
• Use analytics and insights to develop clear recommendations, strategic direction, and optimization roadmaps
• Partner with leadership on broader growth and go-to-market initiatives
   

We’re Excited About You Because

• You have 5+ years of experience in performance marketing, paid acquisition, or growth marketing roles
• You’ve managed large-scale paid acquisition budgets and performance-driven campaigns (min 1mil $ budgets)
• You have strong experience with the US market and subscription-based or B2C products
• You’re highly analytical and comfortable working with large data sets, attribution models, and funnel analytics
• You have hands-on expertise across major paid channels and performance marketing platforms
• You understand how to scale acquisition while maintaining efficiency and profitability
• You’re experienced in A/B testing, experimentation, and conversion optimization
• You’re proficient in Excel / Google Sheets / SQL and data-driven decision-making
• You thrive in fast-paced environments and enjoy building systems from the ground up
• You communicate clearly and work effectively across cross-functional teams
• You have fluent English
   

Nice to Have

• Experience in subscription-based or high-growth B2C product companies
• Experience with advanced analytics, research, or marketing data infrastructure
• Passion for digital media, social platforms, and emerging acquisition channels
• Entrepreneurial mindset with strong ownership and execution skills