Web3 Marketing Specialist (Crypto and iGaming)
Job Description:
Applinix is a product IT company developing high-load platforms for the iGaming and cybersecurity sectors. We are looking for a creative and results-driven Web3 Marketing Specialist to scale our crypto casino, token launches, and blockchain-focused products. In this role, you will be responsible for planning and executing comprehensive marketing campaigns to attract a global crypto audience. We offer a highly competitive compensation package that includes a stable base salary and a direct percentage of successful deals.
Requirements:
- 2+ years of hands-on experience in paid or organic marketing within Web3, Crypto, or Crypto-iGaming.
- Solid understanding of Web3 user behavior, blockchain culture, DeFi, memecoins, and crypto traffic channels.
- Experience in setting up and optimizing advertising campaigns across crypto-friendly networks and social media (Twitter/X, Telegram, Discord, CoinMarketCap, etc.).
- Proven track record of building partnerships with crypto influencers (KOLs) and Web3 communities.
- Fluent English with excellent communication and copywriting skills for global audiences.
- Strong analytical skills to track conversion rates, optimize customer acquisition cost (CAC), and maximize ROI.
Responsibilities:
- Create and execute end-to-end advertising strategies for our Web3 and crypto casino projects.
- Manage marketing budgets efficiently to drive high-quality traffic and active users.
- Find, negotiate with, and manage campaigns across global crypto influencers, alpha groups, and KOLs.
- Launch community growth activities, cross-promotions, and airdrop campaigns to boost user engagement.
- Analyze daily campaign metrics and continuously test new creative approaches and traffic sources.
What We Offer:
- Competitive base salary plus a direct percentage of successful deals and performance bonuses.
- Fully remote work format with flexible hours and professional autonomy.
- Opportunity to work with hot, high-growth products in the crypto and iGaming industries.
- Fast-paced, product-driven culture with direct access to decision-makers and zero bureaucracy.