Retention Manager
What we're looking for
3+ years of experience in Email Marketing / CRM Communications within the iGaming industry (Sportsbook & Casino).
Strong hands-on experience with email marketing platforms, CRM systems, and communication tools.
Experience working with multiple communication channels: Email, in-app, Push Notifications, and SMS.
Solid understanding of email deliverability, campaign optimization, and communication best practices.
Basic HTML skills for editing email templates and communication layouts.
Experience with audience segmentation and database management.
Strong analytical mindset
Understanding of UTM parameters and campaign tracking.
Ability to prioritize multiple campaigns and meet deadlines in a fast-paced environment.
Excellent communication and organizational skills.
Native Russian/Ukrainian and English level B2 or higher.
What you'll do
Plan, launch, and optimize promotional, lifecycle, and informational campaigns across Email, in-app, Push Notifications, and SMS channels.
Build audience segments based on player behavior, engagement, lifecycle stage, and campaign objectives.
Create, edit, and maintain communication templates, including basic HTML adjustments (CTAs, links, images, logos, and layouts).
Monitor campaign performance and analyze key metrics, including delivery rate, open rate, CTR, conversion, engagement, and revenue impact.
Run A/B tests and continuously optimize campaigns based on performance data.
Ensure accurate campaign setup, QA, scheduling, and timely delivery across all communication channels.
Collaborate closely with Design, Content, and Product teams to deliver relevant and high-performing player communications.
Track campaign performance
Contribute ideas for improving CRM communication strategy, automation, segmentation, and player engagement.
What this role gives you
A collaborative CRM team where you'll have real ownership and your ideas quickly become reality.
The freedom to test, optimize, and continuously improve customer communications.
Work on two established brands expanding into Tier-1 markets.
Fully remote.
24 vacation days + 10 sick days.
Learning budget, conferences and team-building activities.