Google Ads Manager / PPC Manager

We're looking for a dedicated Google Ads specialist to own and scale our paid acquisition efforts across two lines of business: Lead Generation and User Generation.
Our acquisition strategy is becoming increasingly funnel-driven, with more experiments and landing page variations to run than ever. We want a specialist who lives and breathes this work — someone who can turn a growing backlog of ideas into a fast-moving, continuously improving testing engine, and ultimately into a scalable, predictable revenue driver for the company. You'll step into a channel that already works — you're not starting from zero, you're taking something proven and scaling it.

What You'll Do:

• Plan, launch, and optimize Google Ads campaigns across Search, Performance Max, Demand Gen, and YouTube to drive profitable lead and user generation.
• Develop new acquisition funnels and continuously test new ideas
• Increase the volume and velocity of experiments (creative, landing pages, offers, audiences)
• Improve campaign profitability and optimize CAC/CPL
• Launch new funnels faster and improve conversion rates across the board
• Build a repeatable testing framework for continuous, measurable improvement
• Collaborate with developers on tracking, conversion APIs, and landing page implementation
• Eventually expand into Microsoft Ads (Bing) as a secondary channel

First 6 months:

• Lead Generation campaigns operating as a significant, reliable profit center
• Multiple independently profitable Google acquisition funnels running at scale
• A scalable User Generation funnel with predictable unit economics
• Successful expansion into Microsoft Ads (Bing) as an additional profitable channel
• A repeatable experimentation framework driving ongoing performance gains

Requirements:

• Experience managing Google Ads accounts with $100,000+/month in ad spend
• Strong background in lead generation, not only eCommerce
• Proven track record designing and scaling acquisition funnels — not just managing existing campaigns
• Strong CRO experience with measurable business results
• Experience working with developers on tracking, conversion APIs, and landing page implementation

Nice to have:

• Experience in U.S. lead generation verticals: Real Estate, Cash for Homes, Mortgage, Home Insurance, Auto Insurance, Legal, or Home Services
• Experience with Microsoft Ads (Bing)
• Familiarity with LTV, retention, payback period, and unit economics
• Basic SQL or data analysis skills
  
  
  What You Get
• Direct Impact: Visible, measurable impact on revenue — not abstract contributions
• No Bureaucracy: Work with a team that ships fast, values execution, and skips corporate red tape
• Leadership Alignment: A direct line to leadership with full visibility into business metrics