SMM Manager

About Role

We are looking for an SMM Manager who will be responsible for building and managing the brand’s social media presence in Ukraine. This role is ideal for someone who understands Ukrainian digital culture, iGaming audiences, content trends, and how to create engaging communication across social platforms.

You will work closely with marketing, brand, design, product, and compliance teams to create content that supports product launch, brand awareness, user engagement, and long-term community growth.

Responsibilities

• Develop and execute the SMM strategy for the Ukrainian market.
• Manage brand pages across key social media platforms.
• Create content plans, calendars, rubrics, and publishing schedules.
• Write engaging posts, captions, stories, and short-form content in Ukrainian.
• Adapt brand tone of voice for social media communication.
• Monitor trends, competitors, audience behavior, and iGaming market activity.
• Brief designers, motion designers, and video teams on creative assets.
• Coordinate content production for launches, campaigns, promos, and brand activities.
• Work with influencers, creators, communities, and media partners when needed.
• Moderate comments, messages, and community interactions.
• Track performance metrics and prepare regular reports.
• Analyze content effectiveness and suggest improvements.
• Ensure all social media communication follows brand, legal, and compliance requirements.

Requirements

• 2+ years of experience as an SMM Manager, Content Manager, or Social Media Specialist.
• Strong understanding of the Ukrainian social media landscape.
• Experience creating content for Telegram, Instagram, TikTok, Facebook, X, or other relevant platforms.
• Excellent written Ukrainian.
• Ability to create clear content plans and manage publishing schedules.
• Good understanding of social media analytics and performance metrics.
• Experience working with designers, video editors, and marketing teams.
• Creativity, attention to detail, and strong sense of tone of voice.
• Ability to work in a fast-paced launch-stage environment.
• Understanding of responsible communication in regulated industries.

Nice to Have

• Experience in iGaming, betting, gaming, fintech, entertainment, or sports-related products.
• Experience launching social media pages or building communities from scratch.
• Knowledge of influencer marketing and creator collaborations in Ukraine.
• Basic understanding of paid social media campaigns.
• Experience with social listening, trend monitoring, or community management tools.
• English or Russian at a working level.

Company offers

• Opportunity to build the social media presence of a new licensed iGaming brand from scratch.
• Direct impact on brand awareness, audience engagement, and market positioning.
• Fast decision-making and close cooperation with marketing, product, and leadership teams.
• High level of ownership and autonomy.
• Professional growth together with the company’s development.
• Competitive compensation and transparent timely payments.
• Cooperation format: official employment or service agreement.
• Work format: remote, office-based, or hybrid.