Marketing Manager, DTC E-commerce (Brand and Conversion)

We're a US skincare brand. We sell through our own Shopify store and TikTok Shop, in the US and internationally. There's a second brand in the same space you'd also work on.

Small team, No layers, decisions happen the same day you ask.
 

The role in one sentence - You own what the brand says, and how well it sells.
 

What you'll do

• Write the copy. Product pages, landing pages, TikTok Shop listings, email sequences, video scripts and hooks. You write it - you don't brief a copywriter and wait.
• Own the message. Positioning, the mechanism story, the hook bank, and what we can and can't claim.
• Direct the vendors. Designer, video editor, photographer, email agency. You brief them and you approve the output.
• Find what's broken. Read reviews, survey buyers, watch session recordings, form a hypothesis, test it, write down what happened.
• Work on the offer. Bundles, kits, subscription, post-purchase upsells. Conversion rate is half the job; average order value and repeat purchase are the other half.
   

What we're looking for

• You've written copy for a consumer product that people actually bought. Physical product preferred. Send samples - this matters more than your CV.
• E-commerce background (Shopify, Amazon, TikTok Shop, or similar). This isn't a B2B or SaaS role.
• You can copywrite a landing page yourself.
• English strong enough to write for a US consumer (C1+). We'll ask for a short sample.
• You're fine being measured on numbers.

Nice to have

• Beauty, skincare, or personal care
• TikTok Shop
• You know direct-response marketing — Schwartz, awareness stages, offer structure, that world

This role does not include buying media. We're not asking you to run Meta or TikTok ads.

Process

Short call → paid test task (about 4 hours, we pay for it, most be not AI written) → offer. We won't drag you through five rounds.