Growth Marketing Lead

Our client is a B2B SaaS platform in the LinkedIn advertising and buyer-intent intelligence space — a funded, growth-stage product with a strong self-serve motion (trial-to-paid converts at ~38%) and no shortage of ideas. What's missing is execution: work gets decided but stalls, and gaps in the funnel sit open because no one owns moving them. This role removes that bottleneck – you build the funnels that turn marketing spend into customers, and you keep everything moving.

Our client is private-equity backed with a clear mandate: scale from ~30 to ~500 new users per month. Your job is to move at the maximum speed you can sustain, and they'll back what proves itself.

WHAT YOU'LL OWN

- Build quality marketing funnels that convert – partly with your own hands, partly through contractors and the team.

- Go deep yourself in one channel you're genuinely strong in, owning real output there rather than only coordinating it.

- Drive scoped initiatives to finished results across contractors, the team, and the website – briefing clearly, holding deadlines, reviewing quality, replacing underperformers early.

- Run the funnel like it's yours: actively find what's broken or stalled and move to close it, without waiting to be told.

WHAT YOU WILL NOT OWN

- Overall marketing strategy and positioning – those stay with the leadership team. You work within the agreed direction, but you're expected to find and close execution gaps inside it on your own initiative.

- Deep execution in channels outside your specialty – handled by specialist experts you coordinate.

YOU'RE A FIT IF YOU

- Have 3–5 years in growth marketing or hands-on marketing, with proven depth in at least one channel – something you personally moved the numbers on. Depth in search/SEO, paid, or content is a strong bonus.

- Have built funnels for B2B SaaS products specifically – where users sign up, try, and convert on their own, without a sales team carrying the deal. If your background is mainly enterprise or high-ticket sales-led marketing, this probably isn't the right fit.

- Use AI practically in your actual workflow – not just for research or writing, but to automate reporting, connect tools, build things faster. You have a current, non-generic view of where AI search and content discovery is headed and what that means for B2B SaaS marketing right now.

- Manage your own priorities and time well in a fast, parallel environment – many things running at once, no one managing your day for you.

- Are obsessive about detail and genuinely bothered by an open gap – you audit, notice, and act.

- Have managed contractors and specialists before, and come with your own network you can plug in – not starting from zero.

- Write clearly in English (C1/B2).

LOCATION REQUIREMENTS

- Fully remote, but with real in-person presence in Lviv required

- Lviv or Western Ukraine preferred; Kyiv works if you're genuinely comfortable with frequent travel (up to several times a month)

- Trips aren't occasional check-ins — they're working sessions: strategy workshops, in-person syncs with the founder and team

- Other locations (Kharkiv, Odesa, etc.) aren't a practical fit logistically

THIS PROBABLY ISN'T A FIT IF YOU

- Come mainly from enterprise or high-ticket sales-led marketing, where a sales team owns the deal and marketing feeds it.

- Use AI primarily for writing and research and haven't built anything with it.

- Need a structured environment and clear priorities handed to you – the systems here are largely unbuilt, and that's part of what you'd own.

- Have a solid track record in one tactic but haven't thought much about how the broader B2B SaaS marketing landscape has shifted.

WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)

- Execution gap near zero – assigned work finishes without follow-up, and the leadership team is out of day-to-day coordination.

- Your own channel showing first moved metrics.

- At least one funnel gap you found and closed yourself.

WHAT WE OFFER

• Draft deferral eligibility (бронювання) available after probation (via direct employment with a Diia City-registered entity)
• 24 days PTO per year (includes sick days), Ukrainian public holidays observed
• Flexible schedule with no time tracking — ClickUp for tasks and results
• Remote-first with periodic in-person workshops in Lviv