Brand Marketing Manager

We are looking for a Brand Marketing Manager who will develop and execute Setapp’s brand strategy, run multi-channel campaigns, and lead a small team. 
Two audiences matter here. First, our customers — macOS/iOS users looking for great apps. Second, our partners — the developers who bring their apps to Setapp. You'll build the brand for both, including activating developer communities. You'll also help keep branding consistent across the wider MacPaw ecosystem.

Setapp is MacPaw’s software marketplace for Mac and iOS users. It provides access to 360+ quality apps and AI models across dozens of categories. It is also a distribution platform that allows developers to monetize their apps.

Please include a portfolio of brand or marketing projects with your CV, describing your role, responsibilities, and impact in each of them. A portfolio is required for your application to move forward to the next stage.

In this role, you will:

• Own Setapp's brand strategy end-to-end — define target audiences, track trends and competitors, and grow brand awareness, perception and reputation
• Turn brand goals into multi-channel campaigns (PR, influencers, SMM, events) and manage their performance
• Build bottom-up forecasts and budgets, and own spend against brand goals
• Set up reporting that shows campaign impact, and adapt strategy based on it
• Deliver ongoing analytics to the teams that need it
• Lead internal specialists and external agencies/freelancers — prioritise, assign and sign off on their work
• Run customer-behavior research to surface insights that sharpen the brand strategy

Skills you’ll need to bring:

• Goal setting and strategic planning: proven ability to translate high-level business and marketing goals into actionable brand strategies with measurable goals
• Multi-channel campaign management: experience in designing, launching, and evaluating complex campaigns that use the powers PR, social media, influencers, and events simultaneously. Cross-functional collaboration experience is a must
• Budget management. Experience in developing bottom-up forecasts, managing strict budgets, and assessing spend efficiency on a monthly and quarterly basis
• Data-driven decision making: high proficiency in brand analytics, understanding both behavioral and perceptual metrics. The ability not just to analyze data but to derive insights to guide brand strategies
• Team management: proven experience in managing and motivating teams of diverse professionals, setting clear objectives, conducting performance reviews, and fostering professional growth
• Partner relations improvement: experience in building and maintaining professional communities (for example, developers), with a proven track record of community activation management
• Solid understanding of evidence-based marketing and brand growth strategies, familiarity with CEP, JTBD, and mental and physical availability approaches

As a plus:

• Strong negotiation skills for handling contracts with freelancers and agencies, ensuring quality delivery and cost control. Agency experience is a plus
• Cases of vendor acquisition for the marketplace, with both long and short-term effects
• Experience handling creative brand activations (events, short-term campaigns, PR activations) in the English-speaking markets
• Experience in managing rebrandings, brand partnerships, or brand ambassadorships with measurable results for the brand
• Market research proficiency: ability to order, interpret, and apply diverse market research (such as customer behavior and brand health measurement) to inform the brand roadmap
• Hands-on experience with analytical tools (e.g., Looker Studio, Tableau, Google Analytics 4) and project management software (e.g., Asana, Jira) used by your internal teams

What We Offer:

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life’s needs
  Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  
  *Some benefits are under development, and new adjustments are possible.