Retargeting Specialist

Responsibilities:

• Set up, manage, and optimize retargeting campaigns across different player audience segments.
• Launch and scale campaigns using traffic sources such as Facebook Ads, TikTok Ads, and advertising networks (ad networks), selecting the most effective channels.
• Configure tracking, attribution, and event measurement, including CAPI, Server-Side GTM, dataLayer, and conversion deduplication.
• Segment audiences based on LTV, deposit activity, GEO, and user behavior.
• Conduct A/B testing of creatives, offers, and campaign strategies for different audience segments.
• Monitor and analyze ROAS, ROMI, and campaign performance, reallocating budgets to maximize efficiency.
• Manage ad account compliance, moderation processes, and account ban prevention/workarounds.

• Continuously identify optimization opportunities to improve retention and reactivation performance.

   

Requirements:

• 1–2+ years of experience in performance marketing, including at least 6 months of hands-on retargeting experience.
• Proven experience with at least one paid traffic source, such as Facebook Ads, TikTok Ads, or advertising networks, supported by successful performance cases.
• Solid understanding of attribution and tracking, including Meta Pixel, CAPI, postbacks, and trackers such as Keitaro, Binom, or Voluum.
• Experience in the gambling, betting, or iGaming industry is a strong advantage.
• Strong analytical skills with the ability to optimize campaigns based on performance metrics.
• English proficiency sufficient to read technical documentation and communicate with traffic source account managers.