PR / Product Communications Manager

Our partner is building defence tech products that are changing outcomes on the battlefield. We are looking for a PR & Product Communications Manager who will be responsible for how our products are perceived in the Ukrainian market. 

You will turn product positioning into a coherent communications strategy and bring it to life through media, opinion leaders, professional communities, partner channels, and owned channels.

Your responsibilities 

• Develop and execute product communications strategies, translating product positioning into clear narratives, messages, and communications campaigns. 
• Ensure the product story remains consistent and coherent across all external channels. 
• Create tailored communications approaches for different personas and segments using persona-based and account-based communications. 
• Build and develop relationships with opinion leaders, military experts, professional communities, media outlets, editors, podcasts, and industry platforms. 
• Identify strong product news angles and turn product advantages into stories that are clear and relevant to the market. 
• Plan and execute communications campaigns for new product launches. 
• Create and edit PR materials, product stories, case studies, talking points, opinion pieces, comments, and other communications content. 

What we expect from you 

• At least 3 years of experience in PR, product communications, or strategic communications within a product-led technology or B2B company. 
• Experience developing and executing integrated communications strategies, from defining audiences and key messages to launching campaigns and evaluating results. 
• Ability to work with product positioning and translate it into strong, consistent external communications. 
• Understanding of audience segmentation, persona-based communications, and different decision-making models. 
• Hands-on experience working with opinion leaders, professional communities, and media. 
• Strong writing, editing, and structuring skills across different communications formats. 
• Ability to understand complex technology products in depth and explain their value in clear, accessible language. 
• Business-oriented thinking and an understanding of how communications influence awareness, trust, consideration, and product perception. 
• A high level of autonomy, proactivity, and ownership of results. 
• Ability to work effectively with marketing, product, sales, and other cross-functional teams. 

We offer:

• Professional growth, challenging and diverse tasks, and the opportunity to gradually expand your scope of responsibility;
• The opportunity to work in an innovative technology company that develops solutions for the security and defense of Ukraine;
• Competitive compensation package;
• Official employment;

• Modern office, a professional team, and support during onboarding. 

   

This role is not for you if 

Your primary approach to PR is pitching the press, securing individual media placements, and measuring success by the number of publications.